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King of Match Three

King

Yesterday morning was the Activision Blizzard earnings call for investors, and much of the focus has been on one particular tidbit of information.  They announced that they are acquiring Candy Crush maker King Digital for the sum of $5.9 Billion dollars.  The reaction to this announcement has been pretty varied, because in truth…  many “core” gamers loath the concept of games like Candy Crush.  First off there is some confusion to clear up.  Activision Blizzard is not the same thing as Blizzard Entertainment, so early reports I saw talked about Blizzard buying King Digital…  which caused some outrage.  Activision Blizzard is the big parent company that pulls all the strings of the various products from Call of Duty to Skylanders to of course the Blizzard franchises.  At first I have to admit I was taken by surprise by the announcement but that pretty much went away immediately when I thought about it.  In doing this deal ActiBlizz is essentially buying instant relevance in the traditional mobile gaming market.

Now you might be saying to yourself… But Bel, Activision and Blizzard already doing mobile gaming.  Sure they do… but they do it in a way that attempts to appeal to “core” gamers that are wanting something on their phone to play when they don’t have access to their normal gaming platforms.  This is a vastly different market than the one that King Digital generally focuses on which are for lack of a better term “casual” and “mobile exclusive” users that would never in a million years… consider themselves gamers.  Essentially King Digital targets people like my wife, that spends plenty of time playing games on her iPad but does not in any fashion think of herself as a gamer.  So in essence with this one… albeit expensive acquisition, they now cover a market that they did not serve in any fashion.  Sure Hearthstone is a great mobile game… but it really only draws in people who already are in the fold of “gamers”.  The big thing is all of these “non-gamers” have prove time and time again that they are in fact willing to spend money on micro-transactions.

What This Means

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In truth I doubt for the short term it really means anything.  Activision will continue releasing big budget shooters like Call of Duty and Destiny… and Blizzard will continue flirting with e-sports while still not quite certain what to do with World of Warcraft.  Another big chunk of this earnings report was a note that the WoW subscription numbers have more or less stabilized from their post Warlords of Draenor free fall.  I feel like there is some fuzzy math at work here, but according to the official figures they have dropped from 5.6 Million to 5.5 Million.  There was a strange little definition that was released to explain what they determined a subscriber.

Subscriber Definition: World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules.

This makes me think that these subscription numbers are in fact counting WoW Token players… seeing as how that would count as “prepaid” access.  So the actual month to month subscription numbers would be a bit lower.  To some extent I wish they would have broken those numbers out separately… since a monthly sub is semi-guaranteed income, and a token is a one time purchase.  The other big news however is that they plan on this being the last month they actually announce subscription numbers.  Instead they have a new sort of engagement number formula that they are working on to determine the health of the game.

At first glance this sounds a bit odd… and maybe like they are trying to hide losses within the cloak of mathematics.  However… we are just days away from Blizzcon and it makes me wonder.  Will this finally be the year that they announce World of Warcraft going to a free to play model?  Cutting the ties of relying on subscriptions to convey the health of the game… would at least be one step in that direction.  If I were Blizzard I would be seriously considering it… because honestly Free to Play seems to work.  With the recent high publicity relaunch of Wildstar… that game is doing significantly better now than it was, and the same was essentially true with Star Wars the Old Republic went to the model.  Free to Play has been the salvation of otherwise dying games… and even though World of Warcraft is far from dying…  I still think they would benefit from the switch.  It would be a massive shift in methodology and would probably change the way content is delivered, but it would also bring back a bunch of players that want to dip their toes in the game every now and then… but not feel like they are chained to a subscription.  Heroes of the Storm and Hearthstone are both wildly success as Free to Play experiences… and with Overwatch starting to ramp up and following that same model…  it just seems like Blizzard has wrestled with how to make it work.

What I Hope Happens

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So while I don’t think anything will change for a bit… my hope is that through this deal there is some cross pollination of skillsets.  I would love to see better integration of mobile platforms and traditional games.  As you know I have been playing a lot of Destiny… and quite honestly the way that game works is just not as clean as it should.  There are a lot of things that you can do through the website…  slightly different things that you can do through the mobile app… and even a different set of things through the game itself.  The entire process feels cludgy as hell… but an attempt to move in the direction of giving players access to tools outside of the game.  Now if you take that basic desire and match it with a company that has proven that they can spin the same old match three schlock into infectious gold…  you can maybe create really interesting experiences that span traditional platforms and mobile gaming ones.

What I would love to see is a better mobile app for World of Warcraft.  Why can’t we fish on our mobile phones and have it grant skill-ups and materials for our characters in game?  Why can’t we do the normally tedious action of Archaeology in a mobile mini-game?  Garrisons themselves were essentially the same sort of thing as a tiny tower like mobile game…  why didn’t exist on mobile platforms allowing people to do the upkeep and maintenance activities when they couldn’t otherwise play the game?  Why can’t we have a significantly better auction house integration system?  Essentially…  give players a reason to stay in the game by making them feel more connected to it.. on their own terms.  A big part of my frustration with Garrisons is that I knew I had a one to two hour ritual waiting on me every time I logged into the game, before I could feel like I was free to do interesting things…  like slay internet dragons.  If I could do Garrisons while walking to my car at night, or on my lunch break… it would take some of that burden away so that I knew once I got home… I could do the fun stuff without having to worry about the “paperwork”.  Essentially we live our lives on our phones…  and the games that integrate better with how we live our lives are going to feel more “real” to us.

 

 

Chasing a PVE MOBA

A Meaningless Term

League of Legends 2013-04-30 20-12-49-94 Yesterday I witnessed a conversation unfold that I have had a dozen times myself with various folks.  A friend of mine made the idle comment that they would really like to see a “PVE MOBA”, to which someone else predictably replied that you cannot have a “MOBA” without PVP.  The problem is that there is absolutely no clear definition of what exactly a “MOBA” is.  Additionally each player seems to refer to a slightly different set of mechanics when someone says “MOBA-like”.  So for some people it is all about the match based pvp action, and others it is all about the interesting class design.  If you simply dissect the term “MOBA” you get Multiplayer Online Battle Arena…  which in itself is another absolutely meaningless term.  Multiplayer Online is clear enough but the Battle Arena part is complete nonsense.  What are you battling and what sort of arena are you battling in?

For me personally the key elements of what make a MOBA intriguing have nothing to do with player versus player combat.  I like the different characters and their unique sets of abilities, and the way they interact with other characters and their abilities.  In fact I would be happy spending my time in lane killing creeps because I honestly enjoy doing that way more than engaging with other players.  When I play League of Legends I will almost always play against bots, and have long thought that it would make an interesting game to make it purely co-operative against interesting challenges.  The problem is if you say this.. you get the reaction above that it cannot be done… because MOBAs are PVP games dammit!  But what I am presenting is that folks are assigning a specific mindset to a term that is absolutely meaningless on its own merit.  Multiplayer Online Battle Arena can describe so many games and is likely why the term gets blurred so much to describe games that are absolutely nothing like the original Defense of the Ancients roots.

Keep the Interesting Bits

HeroesOfTheStorm_x64 2014-12-02 22-35-45-233 For me the interesting bits about what we generally refer to as a MOBA are the Character design that I have talked about before, and ultimately the payment model.  I like this concept of purchasing individual champions, and having a rotation of free champions to play to consistently keep testing the waters and trying to branch out.  The key part as well for me is the way that MOBA titles grow over time.  If you look at the evolution of League of Legends and Heroes of the Storm, in both cases they are constantly releasing new content to satiate the appetites of players.  I think this has been key to the success, that every few weeks there is something new being introduced to the game to shake up players expectations.  League for example has over 120 different unique champions that they are doing a decent job of keeping balanced against each other, and Heroes is adding at least one champion a month it seems to catch up.  So I feel like the big success of this genre has been constant incremental evolution of the product.

This variety helps deal with the “special snowflake” syndrome that happens in MMO design.  Often times there is a demographic of players that wants to play a specific class in a manner that was not intended to be played.  Granted this happens to some extent in build system MMOs like league, but it is always clear that this is not necessarily a “supported” play style.  The champion system instead lets companies roll out lots of hyper focused characters that play to very specific niches.  So in this case what would be a “special snowflake” like the “melee hunter” would simply just be another champion they could build to fill that desire.  So instead the focus becomes on mastery of a specific set of abilities unique to that champion, rather than a much larger set of abilities as seen in most “talent tree” systems.  I feel like this is crucial in allowing someone to adapt to a brand new champion quickly, but at the same time feeling confident enough to branch out into things they have yet to try before.  There are game play modes like ARAM (All Random All Mid) that encourage this branching out because it forces players to play with a random champion.

Chasing a PVE MOBA

Diablo III 2013-08-21 20-12-09-60 So the quandary I am in is that I love the League of Legends lore and champion design, but don’t love the game itself.  I have long thought that it would be awesome to have a PVE centric version of League of Legends where you play the same champions with the same abilities in a Diablo like setting.  Instead of fighting in Summoner’s Rift against five other players in a battle to destroy the opposing teams nexus, it would be a co-operative experience as five players venture into a procedurally generated dungeon with a treasure at the end.  The idea is that each map would be harder than the previous until you reach a boss battle for the final treasure in the dungeon.  You could even keep the build mechanic in the form of at the beginning of each map level you could have the same merchant that exists just outside of your teams Nexus in the Rift.  After venturing a certain way into each map level he could travel to the next level, making it so that players could only buy new items at the beginning of each map.

For the hyper competitive players, you could still keep all manner of stats from number of monsters killed, their average difficulty rating, how fast it takes your team to clear a map, and of course how many times you have died during a specific encounter.  Personally I would go with a counter strike approach where each player gets a single life per map, making it progressively harder the more players that you have lost.  I would introduce the ability to purchase resurrection potions, but again that is an opportunity cost… since you have limited item inventory slots and limited gold to keep purchasing items with.  Similarly I would introduce a “lives” mechanic in the number of times your team can retry during a specific dungeon crawl sequence.  This would encourage the team to stick together and work on group tactics rather than going off on their own and risking getting overwhelmed.  The thing is… I would absolutely pay to play a game like that, and would probably rope my friends into playing it to.  The key impediment however is that folks seem to keep thinking that “MOBA” style mechanics cannot also apply to PVE game design.  Someone make this game happen…  I am looking at you Riot.

Blame Acti-Blizz

Closing in on Turn Nine

ffxiv_dx11 2015-06-28 17-42-52-03 Monday night is traditionally the raid night of our static group in the Greysky Armada Free Company.  I had been wondering if we would actually raid since… well the expansion was released and we are all busy leveling.  We were wondering just how a lot of things would work out, how our gear levels would scale appropriately and how effective we would be down leveled back to 50.  It turns out I was pleasantly surprised on almost all counts and we stepped foot into turn nine once more making some of the most progress we have ever made.  We actually managed to make it through a dive bomb phase unscathed, so at least now we know what that feels and looks like.  The problem is shortly after doing so…  we started our normal “death by simple mistakes” meaning we were all getting too tired to continue on.

I have hope however that maybe this weekend or next week we can step back in there and finally get a damned victory.  Right now turn nine is our white whale…  which is ironic in a game that literally has a giant flying white whale for a boss.  This is one of those things that I just want deep down in my bones now, to move past this barrier and be able to say we have beaten it.  I realize at this point it is outdated content…  but that doesn’t matter to me.  What matters to me is taking down Nael and being able to move into the Final Coil of Bahamut.  I am hoping that we will continue plugging forward and taking down this stuff even when it is no longer relevant.  It makes me happy that the game continues to be challenging even though some of our members have long since reached the new level cap of 60.  I however was on my dragoon last night which is still only level 51.

Blame Acti-Blizz

activision-blizzard I was having a conversation yesterday with a good friend of mine, about the 6.2 patch and what has worked and what has not worked.  During the course of this chat, he threw something out there as though it were just fact… that surprised me a little bit.  This friend of mine is as diehard a World of Warcraft fan as they come, and both he and his son play on a daily basis.  So to hear it from him really took me back to an earlier conversation he and I had back in 2008, to the announced merger of Activision and Blizzard.  His comment was, that the current state of the game and the seeming lack of forward momentum… is entirely to blame on the merger with Activision.  Back when this happened he said that his greatest fear was that it would change the way Blizzard interacts with its games and with its players.  Last night he said that essentially all of his worst fears have been realized, and that the game we today is a direct result of this merger.

While we cannot say this with any certainty for me at least Blizzard has been on a downhill slide since the release of Wrath of the Lich King.  That was the last “great” expansion for me personally, and represented the closing of an era when I was completely enraptured by the game.  Granted lots of things have changed, and so many other games have hit the market… but it feels like Blizzard stopped being the revolutionary market leader… and started trailing behind in the days post Activision merger.  My question is more did they simply shift focus… did they no longer care as much about the World of Warcraft community as they did their other product offerings?  It feels like WoW is a game that has been left to largely fend for itself.  There is a large amount of hype drummed up each time a new expansion releases, but then that quickly dies down and we are thrown right back into the cycle of doing just enough to keep hope alive in their player base that things will eventually get better.  The problem is… this sense of hope is fading as players are staring down the barrel of potentially another Siege of Orgrimmar like lapse in content.

Following the Money

HeroesOfTheStorm_x64 2015-06-03 23-26-08-94 I think the problem is that quite literally World of Warcraft is no longer Blizzards most important asset.  You can see that pretty clearly as you look at the attention paid to each of their product offerings.  The favored children of Blizzard right now are Hearthstone and Heroes of the Storm, and this is evident by how much attention they seem to be getting by the company.  You have to think about the simple economics behind that decision.  If you can create a game where people will gladly plunk down $4 for five virtual cards, and potentially do so multiple times a month…  what is the pure money benefit of spending much effort on a game where the players are ONLY paying you $15 a month.  Similarly with Heroes of the Storm you have a game where you can churn out multiple new heroes a month and sell them for the priced to own rate of $10 a piece roughly, not including the skins which are also often around the $10 price point.  I saw a recent article stating that it would cost around $1000 to purchase everything that is currently available in the in game Heroes of the Storm store.

Don’t get me wrong… I don’t begrudge them either of these games because I play both of them.  The problem is… if you can churn out a few champions a month, or a new hearthstone expansion… the potential investment of time to the money it makes the company is far greater than spending the year it takes to make a brand new World of Warcraft expansion.  Even factoring in the box sales it is no wonder that the Warcraft team seems to be starved for resources when the rest of this company is thriving.  So I guess I get back to my friends point…  that the Activision merger shifted the focus of this company from making great games “whenever they were ready” to making games to maximize investor profits.  I cannot be so naive as to believe that the Blizzard of old didn’t care about profits, but I think for a long period of time they were simply shocked and baffled by their own success.  I’ve said for awhile that when you start to believe your own hype… you are setting yourself up for the fall.  I think with the Activision merger…  Blizzard saw their valuation and consumed their own hype completely.  Ultimately as I watch the company change, I fear for the state of World of Warcraft, this game that in spite of all of my better sense…  that I still care about.

Storm Surge

Wall Jumping

Wow-64 2015-06-04 19-41-58-49 World of Warcraft feels really damned weird when you have not logged in for over a week.  What I mean by this is that some is strange with the perspective of that game as compared to most other games.  I have noticed this a few times when swapping between the various games I have been playing, but never quite so strongly as last night.  I have no clue what it is, or how to describe it better but something is just “different” with the way the world spreads out around me.  It always takes me a few minutes to get adjusted to the perspective as my eyes freak out a little bit.  I am really hoping someone out there understands what I am talking about… because otherwise I just sound like a mad man.  Life had conspired against me, and for various sundry reasons I missed the last two raid sessions, and even more troubling was that it had been two weeks since I had actually taken a shot at Blackhand.  I would really love to be able to close the Blackrock Foundry chapter of my raiding life with a a kill, and last night we got close.

The biggest adjustment for me is the fact that we were really short on melee dps… which is an odd problem for our group to have.  This meant I got to be on the wall group during phase two.  Every so often Blackhand smashes the current tank, and the wall jumpers need to get behind the tank… but also in the circle of impact so they get knocked up in the same direction the tank is going.  This works similar to the Bladefist crowd group, and the end result being kill as many things as you can and then jump down when your health gets low or you have cleared the entire group.  In the grand scheme of things I guess I am a decent choice for the job because of my self regen and tanky cooldowns.  We have phases one and two down solidly, and right now it is just phase three where everything is falling apart.  On our best attempt we managed to get him to 11% so I am thinking next week given another full night of attempts we might kill us a Blackhand, and there will be much rejoicing.

Storm Surge

HeroesOfTheStorm_x64 2015-06-04 19-14-22-89 Since it had been over a week since I had actually logged into WoW last night, I had to go through the song and dance of making sure I had consuming and collect my “disappointment tokens” to allow me to re-roll on the loot that will never actually drop.  After doing all of that I parked my butt at the entrance to the raid and took up the offer of Damai and Mor to join them in some Heroes of the Storm fun.  Last night my quest was to play two matches as a Starcraft Hero, and at that point I realized… that quite honestly I don’t play a lot of Starcraft heroes in this game.  Probably my favorite of all of the Starcraft Heroes is Sergeant Hammer, but unfortunately I do not “own” her yet because she is a truly silly amount of gold.  Instead I have Raynor, a Hero that I played quite a bit in early alpha so I opted to use him.  The problem being he no longer plays quite like I remember him playing.  Just like my disconnect I had with Muradin, they have changed the way he feels and made him significantly less sturdy.  The end result was me taking a lot of deaths and doing a generally piss poor job playing the game.

Part of the disconnect also was that last night we were playing with actual human beings, and the night before we were playing bots.  Essentially one of our trio had been playing quite a bit that day and managed to cap out on the amount of gold you can earn from bot games, thus pushing him into the solo queue to keep slowly earning gold.  Our first match we managed to win, and then in our second match… we ended up with a team that actually knew how to play together.  This is probably a side effect of the fact that three of us queued together.  Even though we were on voice, this really didn’t make much of a difference in the outcome because we are all not exactly amazing players yet.  I took a screenshot of my defeat screen because it was my very first so far in post release play.  Unfortunately before I had a chance to switch back to my beloved Sonya…  it was time to log out for the raid.  Even though we made a lot of progress on Blackhand I have to admit I probably would have rather been playing Heroes of the Storm.

Who Needs Sleep

WildStar64 2015-05-01 23-46-03-53 Shockingly last night I did not log into Final Fantasy XIV at all, in part because of the other things I had going on like the WoW raid.  Lately I have had two real world friends of mine start playing Wildstar again, and this has caused me to want to try and sort out exactly where I was in questing.  It had been several weeks since I had logged in and I could not remember the level or even what zone I was in, so I wanted to know at least that so I could adequately communicate it.  I am apparently seventeen and in Galeras, in fact as of last nights play session I have just made the transition to the second area of the zone and have picked up that taxi point.  I want to play this game some more, and I am thinking next week while my wife is travelling I might stream it off and on throughout the week.  Last night unfortunately I managed to get sucked into questing and once again did not end up heading to bed until midnight.  I had not played the game much since the last drop, and I think a few of my addons might have broken because I was suffering from all manner of UI issues last night.

All of this aside I had quite a bit of fun running around and causing mayhem on my warrior.  There is part of me that wonders about going over and completing Celeston instead of digging too far into Galeras, but I am managing to stay a few levels ahead of my quest mobs right now so there isn’t much of a problem yet.  I kinda feel bad for joining the Black Dagger Society and then simply not being terribly active.  They seem like a really great guild lead by a great group of people.  This is the problem when you are pulled in so many different directions, and with playing a game that is ultimately not your “main game”.  Right now Final Fantasy XIV is the game I care the most about, and I am absolutely in love with the guild we have there.  They keep me logging in on an almost daily basis if for no reason other than to see them.  Wildstar I feel could be a similar environment, but with the sensory overload that is the world and the user interface… I find it exceptionally hard to follow the chat window.  There is just so much stuff going competing for my attention that I have not figured out how to dial things down enough to where I can actually watch chat.  I hope to get to know more of my guildies however because they really do seem like awesome people.