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Good Morning Friends! I have been looking forward to the start of Blaugust for most of this year. This is your yearly reminder that it is almost time for the yearly festival of blogging and other serialized content that I host. I think the most interesting thing about this year is going to be the fact that I am no longer really on Twitter. For a good number of bloggers, Twitter was a staple of our community, and many of us have migrated to Mastodon or other platforms over the last year. This means we have also met a whole slew of new folks during this process and hopefully can widen the reach of this whole event to a group of folks who have either never heard of it or have never participated in it. I am extremely excited to see how all of this shakes out.

What is Blaugust?

Blaugust is a month-long event that takes place in August each year that focused on blogging and other serialized content. The goal is to stoke the fires of creativity and allow bloggers and other content creators to mingle in a shared community while pushing each other to post more regularly. For years blogging has been dwindling, and in part, Blaugust was my attempt and reversing that course by compiling a bunch of veteran bloggers in one place and making it super easy to ask questions and get answers. The idea is that this festival of blogging can help reignite dwindling fires for the next year and give folks a sense of kinship as a result. Each year has taken slightly different forms and shifted to include more than just blogs, but the core mission is always the same. In this year of corporate internet staples seeming a little less sturdy, it is all the more important that each of us carve our own homes that we can call our own… that gives us a sense of permanence. No matter what happens on whatever platforms I am on… my blog remains.

Why Blaugust?

In April 2013, I made a decision that would ultimately dominate the fate of this blog for the last decade. I decided that I would force myself to write something and post it every single day. It wasn’t necessarily an easy challenge but for roughly three years I posted something every single day without pause. This forced me to get over some of the self-doubt that had kept me mired for years. I started this blog in 2009, but would often go upwards of six months without a single post. Each time I would lapse… it felt like I had to do something really special when I started blogging again or at least apologize for my absence as though there was some imaginary person out there disappointed in me. Forcing myself to “just hit publish” got me past a lot of those hangups and now I can bang out a post in my sleep… and often do consider I write around 6 am each morning. Blaugust came about originally because I wanted to share this revelation with other bloggers, that forcing yourself to write something every day can be liberating.

So I hatched the idea that if I challenged folks to make 31 posts during the month of August, and called it Blaugust… it might help others get over their own fear by immersing them in a pseudo-competition. The thing is… I learned that this maybe wasn’t the brightest idea in the world. For some folks writing 31 posts is a rather daunting feat and failing to accomplish it was just one more setback in a line of setbacks that were keeping them from blogging. So nowadays the original concept is still there, but mostly I just want folks participating to focus on “blogging more” not necessarily conforming to some mad schedule I devised. After three years of daily blogging… I needed a break and eventually landed on the schedule that I have now of trying to knock out a post every single weekday. Even then there will be times when I give myself a pass because I am just not feeling it… but the key is to get back on the schedule as soon as you can.

The Original Challenge

Blaugust at its heart has always been about celebrating the creation of content on a regular schedule. The original challenge was to post 31 times during the month of August which is 31 days long. This can be posting every day or doubling up on some days to make the schedule a bit easier. However, we also want to award anyone who starts down this path, because deciding to blog in the first place is a victory in itself. As such we give out awards based on the number of posts that you manage to knock out during the month of August. Again the idea is to spark creativity and get folks to create more content, not necessarily grinding them to dust on the millstone of some lofty goal. Here are the guidelines for each of the awards that we give out as part of this original challenge:

• Newbie Blogger Award – You did it! You joined Blaugust for the very first time and we are extremely happy to welcome you into this raucous community. As a result, we are going to recognize your efforts just for signing up.
• Bronze Award – You made at least 5 posts during the month of August 2023.
• Silver Award – You made at least 15 posts during the month of August 2023.
• Gold Award – You made at least 25 posts during the month of August 2023.
• Rainbow Diamond Award – You beat the original challenge and posted 31 times or more during the month of August 2023.

The Expansion Packs

Last year we introduced something that I call “Blaugchievements”. This essentially encapsulates all of the half-baked ideas I had over the years into a single series of game-like achievements that you can earn. These should all be considered entirely optional and will be considered on the “honor system”. There is no realistic way that I can track these without killing myself during the month of August, so if you tell me you earned one of these… it is good enough for me. Over the years I have introduced themed weeks, prompt lists, and all manner of nonsense, and Blaugchievements are a great way of sort of neatly tying those all together.

Originally I was going for a whole “Xbox Live” achievement toast thing and made them somewhat generic so I never had to redo them again. Then unfortunately this year I got on this whole visual theme kick and decided to redo all of them… which means going forward this is probably going to be another thing that changes each year along with the logo and assorted branding. You can view the full list of this year’s Blaugchievements here, but below is a quick rundown of the short version.

• Reading the Manual – Read the introductory blog post with the rules of the event.
• Joining the Cause – Sign-Up for Blaugust.
• Recruit a Friend – Convince another blogger to participate in Blaugust.
• Spreading the Madness – Promote Blaugust on your blog or through your social media of choice.
• Friend of Wumpus – Join the Blaugust Discord.
• Sharing is Caring – Post your content in the “Share Your Content” Channel.
• Forum of Friends – Take part in a discussion on the “Post Discussion” Channel.
• The Pet Tax – Post a picture of an animal friend on the “Stuff and Things” Channel or create a blog post about them.
• Friend Like Me – Answer a question posted on the Blagust Discord or help out a new blogger.
• Shared Thoughts – Comment on a blog post from another Blaugust participant.
• Federation of Bloggers – Sign up for a Fediverse account and follow the official Blaugust account.
• Getting Inspired – Write a blog post inspired by a post from another Blaugust participant.
• Pickup Group – Play a game or take part in an activity with one or more Blaugust participants.
• Hot Topics – Write a blog post based on the Blaugust Prompt List.
• Welcome Wagon – Write a blog post based on the first week’s theme of Welcoming Folks to Blaugust.
• Introduce Yourself – Write a blog post based on the second week’s theme of Introducing Yourself.
• Creative Appreciation – Write a blog post based on the third week’s theme Appreciating the works of some Creative or Company.
• Staying Motivated – Write a blog post based on the fourth week’s theme of how you have managed to Stay Motivated.
• Lessons Learned – Write a blog post based on the fifth week’s theme explaining some of the Lessons you have Learned through Blaugust.
• Going Platinum – Complete All of the Blaugchievements for Blaugust 2023.

The Event Calendar

One of the things we have had during several of the Blaugust events is a calendar of themed weeks. This should be considered completely optional but is there only to serve as a loose scaffolding for anyone struggling to find something to write about. August usually has Five Weeks and as a result, we have five different themes. Again no one should feel under any obligation if they do choose to write about the themes, to actually make an entire week’s worth of posts. Here is this year’s event calendar:

Here is a quick rundown of the idea behind each of the themed weeks:

• Welcome to Blaugust Week (August 1st – August 5th) – The idea behind this week is to give a specific time to be actively talking about Blaugust and welcoming new members to the fold. This could also count as promoting Blaugust for the “Spreading the Madness” achievement. The hope is that drumming up some heavy activity of talking about the event might allow us to pick up a few more stragglers.
• Introduce Yourself Week (August 6th – August 12th) – The idea behind this week is to have some structured time around getting to know the other bloggers. I realize that those of us who are veteran bloggers might have already written half a dozen introduction posts by now, but it is a great time to share anything interesting you might have in your arsenal.
• Creator Appreciation Week (August 13th – August 19th) – Developer Appreciation Week or the D.A.W. was an event that took place in the blogging community independent from Blaugust but eventually died out. The more modern idea is to show appreciation for the things and creators that we love. This could be authors, musicians, developers, artists, or even other bloggers, with the focus being on sharing something that we love so that maybe others might appreciate it as well.
• Staying Motivated Week (August 20th – August 26th) – As we get towards the end of the event, the activity can often trail off a bit. The goal of this week is to share some of your own tips surrounding how you keep motivated and stay focused on creating content. If you are new to the event, you might share some of the things that have helped you stay engaged during Blaugust.
• Lessons Learned Week (August 27th – August 31st) – This week is a reminder that the goal of Blaugust is to refresh the content creators out there for the coming year, and not to burn them out in the process. Some folks are going to cross the finish line and immediately go dormant and others will want to process their thoughts about the proceedings. This space is reserved as a bit of a cooldown lap so that you can share your own experiences.

The Prompt List

In 2020 we tried something a little different. Due to folks needing something to focus on other than the constant frustration and stress of lockdown… we ran our normal Blaugust event in April of that year… and called it Blapril. By the time August rolled around, none of us were really ready to do a fully Blaugust event… but I had enough of a request from the community to do something. As a result, I tried this ill-fated idea of a blog posting webring of a sort called “Promptapalooza”. It failed miserably, largely because the concept was not super easy to grasp and my explanation of it… was lacking. What it did give us however is a really nice list of writing prompts. So as a result there is no reason not to keep using these. Again this is considered part of the optional content but serves as a well of ideas for when your creativity might be running low.

• The Blaugust Prompt List

The Recap

That my friend is Blaugust and in a few weeks we will be starting the whole proceedings. I thought maybe I was a little late in getting the information out there, but it seems like last year I made this post on the 15th so I’m potentially a bit early. As is my tradition, I am closing the post with a bit of a “too long didn’t read” recap that hopefully serves as a “call to action”.

• The Sign-Up Form for Blaugust 2023 can be found here. Since logging in with a Google account has been a source of consternation for some, I have removed that functionality. If you still cannot for whatever reason sign-up but want to participate please let me know. Only those that I am tracking will be assigned awards.
• The invite link to the Blaugust Discord can be found here. Participation in Discord is entirely optional but also a great way to bounce ideas off the existing community.
• If you feel inclined to do so please use the hashtag #Blaugust2023 for tracking purposes and to make your content easier to find for those watching the proceedings.
  • We also highly suggest that you utilize the Share Your Content” channel in the official Discord.
• This year we have an official Blaugust social media account over on Gamepad.Club a Fediverse/Mastodon server that I help admin. During the event, I will be watching the above hashtag and boosting all of the posts.
• Mingle with the participants of Blaugust 2023. Get out and see the blogs, read the posts, and comment frequently! These folks represent a social structure that you can lean on for advice in the coming years. I deeply value the ties I have made with other bloggers and started this process as an attempt to cement those and build new ones.
• If you are so inclined there is a “Gaming Together” channel on Discord for those impromptu grouping activities. I believe there was even some discussion of doing a one-shot D&D adventure this year.
• If you find yourself getting stuck at any point feel free to rely on the weekly schedule or the prompt list for inspiration or you can hop on Discord and talk through your issues.
• You can also check out the new Blaugchievements list for anything that might spark your creativity and check one of those off.
• Welcome to Blaugust 2023. As always if you have any questions please feel free to ask. My door is always open but I might be slow to respond because I have a bad habit of idling on pretty much all the social platforms at once.
• If you want an archive of all of the various logos and such from this year or past years of Blaugust, please check out the Blaugust Media Kit page.

Final Thoughts

Without you, Blaugust would just be a dumb word that Bel bashed together one year in his head. I feel like I also need to state that ALL of this is optional. You can sign up for Blaugust just because you want to feel like you are part of a community of bloggers, even if you don’t write a single post next month. The challenge exists in its original and expansion forms to add a bit of fun to the mix, but the real Blaugust is the friends we met along the way. As always if you have any questions about any of this… my comms are always open. Thanks for helping to make this nonsense memorable each and every year. Much love, and please… spread the reach of this event, because I love seeing new faces showing up each year.