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King of Match Three

King

Yesterday morning was the Activision Blizzard earnings call for investors, and much of the focus has been on one particular tidbit of information.  They announced that they are acquiring Candy Crush maker King Digital for the sum of $5.9 Billion dollars.  The reaction to this announcement has been pretty varied, because in truth…  many “core” gamers loath the concept of games like Candy Crush.  First off there is some confusion to clear up.  Activision Blizzard is not the same thing as Blizzard Entertainment, so early reports I saw talked about Blizzard buying King Digital…  which caused some outrage.  Activision Blizzard is the big parent company that pulls all the strings of the various products from Call of Duty to Skylanders to of course the Blizzard franchises.  At first I have to admit I was taken by surprise by the announcement but that pretty much went away immediately when I thought about it.  In doing this deal ActiBlizz is essentially buying instant relevance in the traditional mobile gaming market.

Now you might be saying to yourself… But Bel, Activision and Blizzard already doing mobile gaming.  Sure they do… but they do it in a way that attempts to appeal to “core” gamers that are wanting something on their phone to play when they don’t have access to their normal gaming platforms.  This is a vastly different market than the one that King Digital generally focuses on which are for lack of a better term “casual” and “mobile exclusive” users that would never in a million years… consider themselves gamers.  Essentially King Digital targets people like my wife, that spends plenty of time playing games on her iPad but does not in any fashion think of herself as a gamer.  So in essence with this one… albeit expensive acquisition, they now cover a market that they did not serve in any fashion.  Sure Hearthstone is a great mobile game… but it really only draws in people who already are in the fold of “gamers”.  The big thing is all of these “non-gamers” have prove time and time again that they are in fact willing to spend money on micro-transactions.

What This Means

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In truth I doubt for the short term it really means anything.  Activision will continue releasing big budget shooters like Call of Duty and Destiny… and Blizzard will continue flirting with e-sports while still not quite certain what to do with World of Warcraft.  Another big chunk of this earnings report was a note that the WoW subscription numbers have more or less stabilized from their post Warlords of Draenor free fall.  I feel like there is some fuzzy math at work here, but according to the official figures they have dropped from 5.6 Million to 5.5 Million.  There was a strange little definition that was released to explain what they determined a subscriber.

Subscriber Definition: World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules.

This makes me think that these subscription numbers are in fact counting WoW Token players… seeing as how that would count as “prepaid” access.  So the actual month to month subscription numbers would be a bit lower.  To some extent I wish they would have broken those numbers out separately… since a monthly sub is semi-guaranteed income, and a token is a one time purchase.  The other big news however is that they plan on this being the last month they actually announce subscription numbers.  Instead they have a new sort of engagement number formula that they are working on to determine the health of the game.

At first glance this sounds a bit odd… and maybe like they are trying to hide losses within the cloak of mathematics.  However… we are just days away from Blizzcon and it makes me wonder.  Will this finally be the year that they announce World of Warcraft going to a free to play model?  Cutting the ties of relying on subscriptions to convey the health of the game… would at least be one step in that direction.  If I were Blizzard I would be seriously considering it… because honestly Free to Play seems to work.  With the recent high publicity relaunch of Wildstar… that game is doing significantly better now than it was, and the same was essentially true with Star Wars the Old Republic went to the model.  Free to Play has been the salvation of otherwise dying games… and even though World of Warcraft is far from dying…  I still think they would benefit from the switch.  It would be a massive shift in methodology and would probably change the way content is delivered, but it would also bring back a bunch of players that want to dip their toes in the game every now and then… but not feel like they are chained to a subscription.  Heroes of the Storm and Hearthstone are both wildly success as Free to Play experiences… and with Overwatch starting to ramp up and following that same model…  it just seems like Blizzard has wrestled with how to make it work.

What I Hope Happens

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So while I don’t think anything will change for a bit… my hope is that through this deal there is some cross pollination of skillsets.  I would love to see better integration of mobile platforms and traditional games.  As you know I have been playing a lot of Destiny… and quite honestly the way that game works is just not as clean as it should.  There are a lot of things that you can do through the website…  slightly different things that you can do through the mobile app… and even a different set of things through the game itself.  The entire process feels cludgy as hell… but an attempt to move in the direction of giving players access to tools outside of the game.  Now if you take that basic desire and match it with a company that has proven that they can spin the same old match three schlock into infectious gold…  you can maybe create really interesting experiences that span traditional platforms and mobile gaming ones.

What I would love to see is a better mobile app for World of Warcraft.  Why can’t we fish on our mobile phones and have it grant skill-ups and materials for our characters in game?  Why can’t we do the normally tedious action of Archaeology in a mobile mini-game?  Garrisons themselves were essentially the same sort of thing as a tiny tower like mobile game…  why didn’t exist on mobile platforms allowing people to do the upkeep and maintenance activities when they couldn’t otherwise play the game?  Why can’t we have a significantly better auction house integration system?  Essentially…  give players a reason to stay in the game by making them feel more connected to it.. on their own terms.  A big part of my frustration with Garrisons is that I knew I had a one to two hour ritual waiting on me every time I logged into the game, before I could feel like I was free to do interesting things…  like slay internet dragons.  If I could do Garrisons while walking to my car at night, or on my lunch break… it would take some of that burden away so that I knew once I got home… I could do the fun stuff without having to worry about the “paperwork”.  Essentially we live our lives on our phones…  and the games that integrate better with how we live our lives are going to feel more “real” to us.

 

 

Overwatch Frustrations

Overwatch Hype
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On Tuesday October 27th Blizzard opened the doors of Closed Beta for it’s highly anticipated shooter called Overwatch.  As you might expect, the internet as a whole quickly lost their shit and reverted to a state of chain refreshing the battle.net account page to see if they were among the lucky few to get granted access.  What I did not expect however was all of the infighting this process called as folks essentially called down a pox on the house of those who did manage to get in.  It is one thing to be frustrated that you did not get into whatever the hot new Beta happens to be, but it is an entirely different to wish harm upon those who did.  There were even a few folks who decided to flail about declaring that their not getting into Beta shows how little Blizzard cares.  Others talk about how they should have earned access with this or that deed.  At first I thought to myself…  are we really this entitled?  Because seriously… there have been some serious entitlement issues going on over the last few days.

Then I noticed something else happening that disturbs me even more.  For those mere mortals like myself that do not make a living off gaming…  then absolutely it would be entitlement.  However for the folks that make a living through creating content related to Blizzard games…  I started to read this impotently lashing out…  as cold hard fear.  When you make your money by presenting the freshest content on your Stream or your YouTube channel… you are in essence relying on being able to play whatever everyone else is playing.  Not having access means you are missing out on all of these eyeballs that are now suddenly flocking to the internet to gaze into the window at those chosen few who get to play whatever game they want to play.  Right or wrong…  Blizzard is essentially saying who is really important to the future of their product and who is not.

The Hunt for Eyeballs

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I am a shitty Streamer and an even worse YouTuber…  but the most eyeballs I have ever had on my collective “stuff” is when I happened to get into the first wave of Alpha invites to Trove.  I got to be one of a handful of people playing around with that game, and broadcasting it to the world and it was really noticeable.  It is 6:30 in the morning right now… and one of the Overwatch streamers has over 10,000 viewers at this hour.  During prime time… Overwatch has consistently been the highest watched game on the network.  When you tune into one of these streams, especially the ones going on during the day… you will see a who’s who of internet celebrities fighting each other.  Whether or not they intended it… Blizzard did essentially judge who was important to them and who was not by determining who got into that first wave of invites.  That can be a pretty harsh reality check, especially if you have essentially devoted your career to supporting Blizzard products.

What worries me more however is what this says about the current state of video games in general.  I remember how I felt the first time I got into a Friends and Family Alpha program… or FFA.  I remember the excitement, and the desire to tell the entire world…  but the reality that was I was bound behind a very serious Non Disclosure Agreement.  I remember for one of these FFA programs I had to fax in a signed copy of a thirty page document back to the studio before being granted access.  What made this work is that the company could literally focus on testing the game… rather than having to showcase it to the public 24/7.  Sure it is frustrating to be in a thing that you cannot share… and sure it sucks for streamers especially to need to play something that they cannot show off to their viewers.  However I think the model worked pretty damned well because up until these last few years it has been the model that almost all of the games you can think about nostalgically have been released under.  It lets testing happen beyond the prying eyes of the public and bugs get fixed before it is ready for people to see it.  The problem is… we the gamers have started to feel that there is something dishonest about this process… and that if a company isn’t completely transparent in every single minute action that they take…  that it must be the sign of something horrible going on behind the scenes.

Marketing Cycle

 

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The big problem is…   we bore of games before they are released.  There are games out there that seem to have permanent alpha and beta cycles, and as we go through seeing them displayed on our screens for two years…  then the final release just seems lacking.  There have been numerous times on AggroChat for example when someone brings up a title… and I have to ask “wait that actually released?”.  There is this constant battle to control the hype cycle about a game, and make sure that your product is getting enough spin among the social media influencers.  So when a game like Overwatch goes into one of these lengthy beta cycles…  the company needs these streamers just as much as the streamers need the game to showcase to their viewers.  They need those all important eyeballs peeping their wares… and getting excited enough to plunk down their hard earned money to purchase goods in it.  The frustrating thing about it… is it feels like we are always in a hype cycle for something.  It becomes much like the American Political system… where the candidates… or games in this case are always running for the next election.  The market at this point is simply saturated with new titles that all sound interchangeable.  MOBA with FPS roots…  FPS with MOBA Character Styling…  FPS gameplay MOBA spirit…  the marketing spin that gets applied to games just seems meaningless after awhile.

Where I really start to get frustrated however is when this hype machine starts hurting people.  Sure watching someone have an internet meltdown is entertaining while it goes on… but behind the screen is someone obviously in pain.  I am not coming out to support those tantrums… but I am coming out to say that for all that is good and right in the world…  lets stop hurting each other over a game.  I have been just like you among those people frantically checking my battle.net account each time a new wave of invites comes out.  So I get it… I get the desire to play that new shiny game.  I’ve done this cycle over and over, and will continue doing this cycle until the games industry changes the way it works.  Even if I want something really badly…  I make it a goal in life to be excited for the people who are having good things happen to them…  rather than being that selfish person who is lashing out at others because they got left out.  I get the frustration and fear especially if you make your living from this sort of thing…. but having a meltdown in front of your followers isn’t going to help either.  The truth is… we are eventually all going to get in… and the additional truth is…  most of us will play a handful of games and then move on to the next shiny thing.  This is not as important as we happen to be making it out right now… and within a years time…  this will feel like another silly incident in the gaming community.  What will stick around however… is how people feel about you and the way you have treated them.  So lets just be awesome to each other while we wait for the next hype cycle to spin up.

 

Pax Prime Hopes

The Big Show

It feels like we live in this world where there is always another big games show around the corner.  I remember when quite literally all that existed was the Consumer Electronics show, at least for the United States.  Now we have dozens of shows sprinkled throughout the year, all of which vying for exclusive announcements.  As a result companies have to trickle information out so that everyone that attends one of the shows feels like they are getting to see something unique or special.  This weekend of course is Pax Prime, and I had hoped this year I would be attending.  The truth is however that Pax Prime will likely never be in the cards, as the husband of a teacher…  August is a HORRIBLE time for me to be travelling.  During this month my wife is in full on panic mode as she gets adjusted to another school year, and while for a bit I was bummed at not being able to attend, I am realizing it was ultimately for the best.  As a result I will be a loyal yearly Pax South attendee and pretty much brush aside the thoughts of doing the Pax Prime thing.  Instead at some point I will just go out to Seattle to meet my friends that seem to be pooling there, instead of trying to make one big combo trip.  Having been to a Pax, I have to say in truth the folks at home have a much better view of what is going on there through the live stream.  As a result I am looking forward to spending much of the weekend watching as much as I can.  Which gets to the point of this mornings post.  I thought I would talk a bit about the various things I am hoping to get out of Pax Prime 2015.

Final Fantasy XIV

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The thing that I want this weekend… is a release date for 3.1.  I know we are getting close, but I want to know a firm release date so I know just how long I am going to have to wait.  Right now Final Fantasy XIV is going through a bit of a content lull much like it did after the release of A Realm Reborn.  Quite frankly at this point I am tired of running Neverreap…  since that seems to be the dungeon I get most often.  Two dungeons in a roulette rotation simply is not enough, and I am honestly a bit concerned with the news that 3.1 is only going to add two more as well.  My hope is that they create a four dungeon expert roulette instead of moving Neverreap and Fractal to Hard Roulette and making expert just be the two new dungeons.  The other piece I am really looking forward to is the next 24 player dungeon the Void Ark, aka the creepy airship you sometimes seem flying around in the Sea of Clouds.  The game needs a shot in the arm of content, because folks are starting to slow down… myself included.  More so than this… I would like to see some future vision type stuff for 3.2 and beyond.  In the past we have usually had this list of things that Yoshi P had promised for “future” patches and we are a bit low on that right now.

Wildstar

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Similar to FFXIV…  and honestly a lot of the things I am going to talk about this morning….  I just want a date for when the Free to Play conversion will happen.  They keep putting new patches on the test server and it is starting to feel like maybe they are close, but what I need from them is a date.  I am enjoying Wildstar so much more than I have at any point in the past, and a lot of the changes that are coming in with the free to play conversion are going to be generally good for the game as well.  Past the free to play conversion… I would like to see some information about what their long range plans are.  I don’t even know if they have a presence at Pax Prime this weekend, but even if folks don’t they tend to time announcements around major shows as well.

Guild Wars 2: Heart of Thorns

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Since the expansion announcement at Pax South, I have had a strange connection with this title.  Traditionally speaking I do not really enjoy Guild Wars 2 that much.  That said I have to say the revenant looks more interesting than any of the previous classes. I fully expect that I will be picking this title up when it launches if for no reason other than the fact that it is once again “buy to play” and I have gotten my original purchase out of the game.  This has been the year of announcements completely unfettered by timelines, and it is starting to get frustrating.  Once again we have a big title looming on the horizon with zero date announced for when we will be expecting to play it.  I am expecting that this one is going to be a lot like Heavensward was, where they announce the launch date and it is only a few months away.  My hope is that Pax Prime finally is going to be the show where they talk about this at.  Give your fans some firm dates.

Blizzard Titles

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I am honestly not expecting anything new to come out of this conference from Blizzard.  They did their big reveal of the World of Warcraft expansion at Gamescom, and I fully expect that with Blizzcon coming up in November that they will be holding everything else closely waiting on their big show to reveal it.  I fully expect that they might announce a new Overwatch champion at Pax Prime, and potentially some more Heroes of the Storm champions or maps.  What I am really wanting from them is an announcement for when Overwatch testing will begin and a beta key delivered in my mailbox.  Everytime I launch the patcher and see that Overwatch button at the bottom of it…  I get a little sad in side.  I really want to play this game, and I sincerely doubt I will be doing so anytime soon.  Over the last few weeks I have come to the realization that I still very much love Blizzard games… it is apparently only World of Warcraft that I am on tentative terms with.  I would love beyond love them to announce something for Diablo 3…  like maybe another expansion?  They have already hinted that they might be doing a Warcraft RTS after they wrap up with Starcraft II… so that alone has me pretty pumped.

No Man’s Sky

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I am so irrationally hopeful about this title, even though I keep telling myself that there is no way it can deliver on everything it has been promising.  I love exploring new areas, and I love killing strange and interesting creatures.  No Man’s Sky promises to give me a procedural generated world where I can do this… over and over again throughout the galaxy.  On top of that the graphics are kinda cool as well with their hyper saturated version of reality.  Again…  all I really want from Hello Games is a release date.  I have a feeling that we will have an announcement for some sort of beta testing to begin soon.  Supposedly Amazon UK is already taking pre-orders so hopefully we will get a date this weekend.

Horizon: Zero Dawn

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At this point I just want more information on this title.  We saw a short trailer from E3 and I have been wanting more information since.  Once again I have no clue if there will be a presence at Pax Prime, but I am hoping!  I want to know more about the nuts and bolts of how this title is actually going to work.  I want to know if there is going to be a multiplayer aspect, or if this is just one big single player skyrim-esc sandbox.  I also want to know more about the world that surrounds the game.

Devilian

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With my recent foray back into Diablo 3, it has made me extremely interested in Devilian a Diablo like Korean game that Trion is going to be publishing.  I know Trion is going to have a good presence at the show so I am hoping we find out when the beta process is going to begin.  I ended up with a key from Gamescom and I keep checking my Glyph launcher expecting it to show up in the list of games that are playable at some point soon.  While on the topic of Trion Games, it is too soon to hope for a Rift expansion but I would still like to get more information about where that game is heading, and some more detail on the future plans for ArcheAge.  The folks at Trion Worlds are awesome so I am always interested in what they have to say.

 

 

So Many Feels

AggroChat Episode #30

I still cannot fathom that we have made it thirty episodes into our podcast and are still apparently going strong.  Technically it is 31 weeks since we started this adventure, because we missed one week for various sundry reasons.  What shocks me the most is that we still have listeners and that it seems like we keep picking up new ones along the way.  I feel Sally Field screaming “You Like Me, You Really Like Me!” but in this case its the Us that is liked not necessarily me.  AggroChat is really about pushing record on the type of conversations we have always had over voice chat on a near nightly basis.  We are unscripted and unprepared and yet still seem to never had a drought of things to discuss.

This week we go  through a whirlwind of topics including:  Magic the Gathering Online, Infinity Minatures Game, Dawngate being cancelled, Blizzcon, Overwatch, and the constant frustration over Gnomes being the butt of every joke.  I think we were all caught off guard by the news surrounding Overwatch.  If you remember several weeks back we speculated as to what might be announced, and while we brought up an FPS we just as quickly dismissed that ideal.  The FPS genre is pretty stagnant so I didn’t see much room where Blizzard could improve upon it.  Here is hoping this is not the case because the gameplay footage I have seen has me absolutely intrigued.  Wolfenstein Enemy Territory was my favorite competitive shooter, and here is hoping that they bring this same level of detail and strategy to the maps.  Also hoping that by some token I can manage to score a beta invite.

So Many Feels

If you recall yesterday I talked about the “Blizzcon Spirit” and how that this year I had not really felt it.  Well last night it struck with a vengeance.  My friend Syl mentioned the Looking For Group documentary and how good it was over twitter.  I had already planned on watching it at some point, because I am a sucker for documentaries… especially fan produced ones.  I have to say it is so amazingly good, and I am glad that something like that exists.  The negative is I am absolutely overwhelmed with feels about Blizzard, World of Warcraft and the community surrounding it.  Had it not been super late last night I probably would have logged into the game the moment the documentary had finished if for no reason other than to visit my characters.  The documentary is like some crazy aphrodisiac that makes you love World of Warcraft again.  One viewing and you will be wanting to scream “For The Alliance!” or horde if that is your persuasion.

Then the reality sets in…  that all the same problems I have had with the game, and the players and just years of history…  are all still there.  If I could return to a snapshot in time, when we were still raiding Icecrown Citadel as the Duranub Raiding Compny…  I would do it in a heartbeat.  If I could return to a period in time when we were fighting to clear Ahn’Qiraj as the Late Night Raiders… I would also do that in a heartbeat.  The problem is there are these epic vignettes of time where it would be amazing to return to and experience all the love and wonderment that existed in that little vacuum.  Sad thing is none of those things exist…  time happened, years of guild, server and raid drama happened.  Folks don’t just stand still in one place, they evolve and move on with their lives.

Glory Days Revisited

belghast_updated When I log back into World of Warcraft amped up on Nostalgia… I feel just like that once upon a time Quarterback reliving their big homecoming win.  That world that was meaningful to me and the people that I fought to protect and keep moving towards a goal…  just don’t exist any longer, or at least they don’t exist in the same combination that they once did.  I have tried to return to the game on two different times and rally the troops to rekindle the spirit that once made my guild a great place to be.  Each time I end up frustrated that no one is wanting to work towards those ends with me.  People are happy to exist in the comfortable place they have carved out once the epic nature of the game died away.  The glory days really can’t be relived, at least not in the same way.

So here I stand wondering what exactly I will do.  I know there is no going back, but part of me wishes there was.  I have a paid subscription through December, and a fully paid expansion because they allowed me to order it a year ago when I was actually amped up about World of Warcraft once more.  I have no idea if I will attempt to log in come release day, and start playing through the new content.  One of the things about being open to change, means you can’t fully predict what you will do when a different set of stimulus is applied.  I think my time leading the Warcraft House Stalwart is over, and it is time for them to find new leadership that can make them great again.  That doesn’t preclude me from occasionally playing the role of war hero and popping my head in from time to time.

Feels

Since this post is in large part about feelings, and me struggling with them…  I thought it was fitting to state that while often times frustrating…  I am glad that I have them.  It would suck to go through life with the inability to surrender to your emotions and get caught up in a moment.  While society has attempted to teach me that it is somehow “unmanly” to feel emotion, and moreso be swayed by them…  for whatever reason this indoctrination never actually took.  I feel no shame in choking back tears during certain moments of a lot of movies.  There is  that moment where you just can’t help yourself, and that story of whatever you are watching has peeled back your layers of defense and landed a blow to your inner core.  I embrace that I can empathize with people I have never met, and care even more deeply about them that they will likely ever realize.  While it is often cool to be aloof and uncaring about things…  I like to care, I like to know I am making a difference.  So today I am thankful that I was raised with compassion and the ability to grant that same compassion to others.