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Overwatch Frustrations

October 29, 2015 by Belghast

Overwatch Hype

On Tuesday October 27th Blizzard opened the doors of Closed Beta for it’s highly anticipated shooter called Overwatch. As you might expect, the internet as a whole quickly lost their shit and reverted to a state of chain refreshing the battle.net account page to see if they were among the lucky few to get granted access. What I did not expect however was all of the infighting this process called as folks essentially called down a pox on the house of those who did manage to get in. It is one thing to be frustrated that you did not get into whatever the hot new Beta happens to be, but it is an entirely different to wish harm upon those who did. There were even a few folks who decided to flail about declaring that their not getting into Beta shows how little Blizzard cares. Others talk about how they should have earned access with this or that deed. At first I thought to myself… are we really this entitled? Because seriously… there have been some serious entitlement issues going on over the last few days.

Then I noticed something else happening that disturbs me even more. For those mere mortals like myself that do not make a living off gaming… then absolutely it would be entitlement. However for the folks that make a living through creating content related to Blizzard games… I started to read this impotently lashing out… as cold hard fear. When you make your money by presenting the freshest content on your Stream or your YouTube channel… you are in essence relying on being able to play whatever everyone else is playing. Not having access means you are missing out on all of these eyeballs that are now suddenly flocking to the internet to gaze into the window at those chosen few who get to play whatever game they want to play. Right or wrong… Blizzard is essentially saying who is really important to the future of their product and who is not.

The Hunt for Eyeballs

I am a shitty Streamer and an even worse YouTuber… but the most eyeballs I have ever had on my collective “stuff” is when I happened to get into the first wave of Alpha invites to Trove. I got to be one of a handful of people playing around with that game, and broadcasting it to the world and it was really noticeable. It is 6:30 in the morning right now… and one of the Overwatch streamers has over 10,000 viewers at this hour. During prime time… Overwatch has consistently been the highest watched game on the network. When you tune into one of these streams, especially the ones going on during the day… you will see a who’s who of internet celebrities fighting each other. Whether or not they intended it… Blizzard did essentially judge who was important to them and who was not by determining who got into that first wave of invites. That can be a pretty harsh reality check, especially if you have essentially devoted your career to supporting Blizzard products.

What worries me more however is what this says about the current state of video games in general. I remember how I felt the first time I got into a Friends and Family Alpha program… or FFA. I remember the excitement, and the desire to tell the entire world… but the reality that was I was bound behind a very serious Non Disclosure Agreement. I remember for one of these FFA programs I had to fax in a signed copy of a thirty page document back to the studio before being granted access. What made this work is that the company could literally focus on testing the game… rather than having to showcase it to the public 24/7. Sure it is frustrating to be in a thing that you cannot share… and sure it sucks for streamers especially to need to play something that they cannot show off to their viewers. However I think the model worked pretty damned well because up until these last few years it has been the model that almost all of the games you can think about nostalgically have been released under. It lets testing happen beyond the prying eyes of the public and bugs get fixed before it is ready for people to see it. The problem is… we the gamers have started to feel that there is something dishonest about this process… and that if a company isn’t completely transparent in every single minute action that they take… that it must be the sign of something horrible going on behind the scenes.

Marketing Cycle

The big problem is… we bore of games before they are released. There are games out there that seem to have permanent alpha and beta cycles, and as we go through seeing them displayed on our screens for two years… then the final release just seems lacking. There have been numerous times on AggroChat for example when someone brings up a title… and I have to ask “wait that actually released?”. There is this constant battle to control the hype cycle about a game, and make sure that your product is getting enough spin among the social media influencers. So when a game like Overwatch goes into one of these lengthy beta cycles… the company needs these streamers just as much as the streamers need the game to showcase to their viewers. They need those all important eyeballs peeping their wares… and getting excited enough to plunk down their hard earned money to purchase goods in it. The frustrating thing about it… is it feels like we are always in a hype cycle for something. It becomes much like the American Political system… where the candidates… or games in this case are always running for the next election. The market at this point is simply saturated with new titles that all sound interchangeable. MOBA with FPS roots… FPS with MOBA Character Styling… FPS gameplay MOBA spirit… the marketing spin that gets applied to games just seems meaningless after awhile.

Where I really start to get frustrated however is when this hype machine starts hurting people. Sure watching someone have an internet meltdown is entertaining while it goes on… but behind the screen is someone obviously in pain. I am not coming out to support those tantrums… but I am coming out to say that for all that is good and right in the world… lets stop hurting each other over a game. I have been just like you among those people frantically checking my battle.net account each time a new wave of invites comes out. So I get it… I get the desire to play that new shiny game. I’ve done this cycle over and over, and will continue doing this cycle until the games industry changes the way it works. Even if I want something really badly… I make it a goal in life to be excited for the people who are having good things happen to them… rather than being that selfish person who is lashing out at others because they got left out. I get the frustration and fear especially if you make your living from this sort of thing…. but having a meltdown in front of your followers isn’t going to help either. The truth is… we are eventually all going to get in… and the additional truth is… most of us will play a handful of games and then move on to the next shiny thing. This is not as important as we happen to be making it out right now… and within a years time… this will feel like another silly incident in the gaming community. What will stick around however… is how people feel about you and the way you have treated them. So lets just be awesome to each other while we wait for the next hype cycle to spin up.

Universal Patronage

September 15, 2015September 15, 2015 by Belghast

Account Social Systems

One of the things I have been spoiled on by playing quite a few Blizzard games is the existence of Battle.net as a common backbone. When RealID was originally released, I have to admit it bothered me quite a bit. I don’t actually use my real name very much online, and it isn’t necessarily because I am trying to obfuscate who I am… but more that I come from an era in the internet when everyone was their “handle”. Someones handle is more distinct and meaningful for me… than telling me their real name and oddly enough I have a much easier time remembering it. For example… I know several dozen folks with the last name of Smith… but I only know one Scopique. As Blizz took a step back they created the Battle Tag system and since then I have been happily known as Belghast#1752 making it significantly easier to meet up with people regardless of what Blizzard game they happen to be playing. This has been the case with most modern game releases, that they have some underlying account based system that allows me to quickly meet up with my friends by giving them a single idea that relates to all of my characters.

The problem is… when this system is missing I really notice it. It has been a recent struggle while playing Star Wars the Old Republic and the various Trion Worlds games. Sure it is nice to have disconnected alts that you can go hide on… but I have been willing to give up this for the convenience of being easily available. The thing that I find confusing with both SWTOR and Trion is that in both cases they have an underlying system that they could rely on for communication purposes. For SWTOR you have Origin chat… which is pretty horrible, but could at least serve as some common connective tissue. In the same of Trion Worlds though you have a shared account structure that through the use of the Glyph client gives you access to all of the games on your account. All that really seems to be missing is a single “Glyph ID” and a chat infrastructure built around it. The best feature of Blizzard games right now is that you can take your friend list with you into any game you go. So while I am not playing World of Warcraft, I can still keep touch with my WoW playing friends while I am in Diablo or Heroes of the Storm. It would be so nice if I could do this same thing while playing Trove, Rift, ArcheAge or eventually Devilian. Please make this a thing Trion Worlds!

Universal Patronage

While I am asking things of Trion Worlds this morning… I thought I would go ahead and throw in another thing. One of the features of the old Sony Online Entertainment games that I really enjoyed was the concept of the “All Access Pass”. Where you could pay one premium account price and get subscription level access to all of their games. I think back in the day it was something like $25 per month for an All Access account, instead of the individual $15 a month for each game. I loved this concept because it allowed me to pop back and forth freely between their games when I was in the mood to actively play them. The problem there is that for SOE and now Daybreak games… they are all titles that I play in spurts. However since the launch of Rift there has never been a time when I was not at least sometimes playing this game. While I may not play it seriously most of the time, I still keep poking my head in it. Similarly I am really enjoying the current state of ArcheAge, and I love poking my head into Trove. With the addition of Devilian to their lineup… it seems that I am ending up with a situation much like that of SOE where there are lots of different games that I wouldn’t mind playing.

The problem being that I simply cannot justify Patron access to ALL of them. So I have to pick and choose which game I want to activate at a given time. However if there was some sort of universal patron account that allowed me to pay one fee and gain patron access to all of their games… I would absolutely do it in a heartbeat. In the long run I think it would be a net win, since I doubt there are many people out there who are actively maintaining multiple patron subscriptions. You get a little bit per month out of the folks who were already subbing, to give them access to your entire library of games. This also allows you to do cross promotions between them, allowing the achievements in one game to maybe grant you something nifty in another game. This is again one of the strengths of Blizzards stable of games is that they are all interconnected at least to some extent. I feel the same sort of loyalty towards Trion Worlds as others do towards Blizzard, and I just think it would be awesome for something of this sort to happen. I realize Trion is a weird case in the fact that ArcheAge and Devilian for example are not developed in house… but my hope is that there is enough control on the back end systems to be able to implement a sort of universal patronage account.

Gigantic Codes

I have been sitting on an email that I didn’t quite know what I wanted to do with it. Gigantic is finally leaving its Alpha process and entering Closed Beta, and with it they are loosening the restrictions a bit and handing out friend codes to a lot of the folks who have been in the closed process for awhile now. There are some constraints on these however and I think it is important to mention that. Right now Gigantic is exclusive to Windows 10 and Xbox One, which I find mildly frustrating since it ran perfectly fine on Windows 8 up until this latest push. This however is a listed requirement, and since I have not been actively testing of late… I have to assume it is probably a legitimate requirement. If you are interested in checking the game out you have to hit the link below and redeem one of the codes I am posting. This is of course a first come first served sort of deal, but I figured the best option was to share them with my readers.

https://www.gogigantic.com/redeem

~~Key 1: 4GB2KE5-I5FBYD-G433KKI-KN723Q~~
~~Key 2: BSKA5FG-SOFHUL-CCVNKBD-WLBRHQ~~
~~Key 3: ZIBOYHQ-ZQVHHX-FC3JL5T-6CMMKQ~~
~~Key 4: 3ML4C2H-RXJD5N-DRCJX3T-I5PAVU~~

Good luck! Hope to see you in game in the near future!

[Edit] and those went WAY faster than I expected them to. Hopefully you all enjoy closed beta!

Blizzard Does Not Need WoW

August 5, 2015 by Belghast

The Elephant in the Room

I figure this morning I would cut with any sidebar discussions and get straight into the topic that was on everyones lips yesterday… the Blizzard Q2 Earnings call. If you remember during the Q1 2015 earnings call they announced a drop to 7.1 million subscribers after a peak of 10 million during the Warlords of Draenor launch bump. I think we all knew that the numbers would be down, at least incidentally based on our own experiences from the game. I have to say that I thought WoW token would be more of a game changer, and when they announced that World of Warcraft was down to 5.6 million subscribers I figured that the Token numbers would bolster this amount. However based on further information it appears that this number does include token subscribers as well. In truth this number likely does not fully account for the actual loss. Personally I would consider myself no longer playing World of Warcraft, but my account does not actually die until mid September. There are several folks in similar holding patterns in our guild waiting on their time to tick down as well.

As always MMO Champion has a spiffy graph charting the subscription numbers since the release of the game. To put things into proper perspective, the subscription numbers are exactly what the subscription numbers were in December of 2005 roughly a year after the initial launch of the game. This has lead some folks to point out that when you iron out the outliers like the Warlords of Draenor bump you end up with a standard curve that you might expect for a game of this longevity. There was a lot to be gleaned from the earnings call, but one of the major points I got out of it.. is that while they have already announced that the World of Warcraft expansion would be revealed Thursday at Gamescom, they left it off of the list of products planned for the rest of the year. That tells me that at the very best the expansion will be a Q1 2016 release. That means that there will be at a minimum of a six month lag between content patches, and at worst… honestly who knows what the worse case scenario could be. Hopefully this will not be anywhere near as long as the content drought after 5.4, but I am seriously hoping that they reconsider Hellfire being the final patch of the expansion.

Blizzard Does Not Need WoW

I feel like the takeaway from the earnings call is not that World of Warcraft has fallen by 1.5 million subscribers in a quarter. Anyone who was not expecting this was living in a rose colored world. Quite honestly I half expected it to be a bigger drop just based on my own experiences. The real take away for me however is that in spite of losing this many players Activision Blizzard had one of its strongest quarters yet. During the earnings call there were repeated mentions of “diversification of product offerings”, which tells me that Blizzard no longer considers themselves the “World of Warcraft” company. They see the writing on the way, that their juggernaut is winding down, and they have replaced its revenue by more agile games that are significantly easier to support. The hard truth is that Hearthstone and Heroes of the Storm are making them lots and lots of money. When Overwatch launches you can damn well bet that it is also going to make them equally large piles of money, further diluting the need for World of Warcraft.

There was a time when Warcraft was the prize bull, but that is simply no longer the case. If you think of it from a pure numbers perspective it makes sense. Hearthstone for example is a digital card game, and the bulk of the assets that are created for it are two dimensional images. Granted they are awesome looking but they do not require the amount of time it takes to create three dimensional textured models and even more so huge three dimensional worlds for players to explore. The type of content that goes into games like Hearthstone and Heroes of the Storm is just simply cheaper to produce than the amount of time that goes into building an entire world filled with hundreds of quest givers that have to be debugged and cross checked to make sure they are not breaking something else. To make matters worse… this expensive content is something we are extremely good at either avoiding or burning through as quickly as possible. The hunger for new content is never changing, there is never a point where we the players will ever be satiated. Adding a new playfield to Heroes of the Storm changes that game and its meta for months, and requires only a faction of the work that a single zone would take in a traditional MMO.

The Movie Tie In

The timing of all of this seems to coincide with the release of the Warcraft movie, but I question what exactly that means for the franchise. All of the details behind the movie so far seem to point at this being a “Warcraft” movie and not necessarily a “World of Warcraft” movie, meaning that it takes place in a time before the MMO is set. So does this mean that we will be doing more “timey wimey” stuff with the expansion, and we are somehow trapped in the timeline that we created by following Garrosh to Draenor? Are we going to play a role in trying to stop a new invasion of Azeroth by Guldan and the Burning Legion? The bigger question is… if all of this is going to happen are players going to stomach yet another storyline retcon? These are all questions that I really don’t have an answer for. I feel like if Blizzard has a shot in hell at rekindling the love of this game, they have to take us someplace new and unexplored, but do it in a way that feels epic like never before. I still mark Wrath of the Lich King as the best expansion to date, and it built upon the success of Vanilla and the Burning Crusade polishing both to a mirror sheen.

This is simply something that going back in time cannot provide for me. We’ve done the reboot of the world thing before with Cataclysm, and I found the whole process frustrating and annoying that places I once loved… simply no longer existed. I feel the only real option is for us to take the fight to the Legion, and have an expansion where we are the ones laying siege for once. What I want to see is an expansion where the Alliance and Horde finally put aside their difference, and with it the artificial barriers between players fall down. I want to see an expansion that places us squarely in the path of epic battles as we lay siege to the worlds that the Legion has conquered before, slowly working our way back to their base of operation and banishing their evil from the universe. That is the adventure that will bring players back, and anything less than that I think will ultimately feel hollow. We have run out of villains that we care about… and the whole “Dances with Orcs” feel of both Pandaria and Warlords of Draenor has been infuriating for anyone who really doesn’t care a damn about Orcs. Blizzard needs to prove to us that it can still create an opposition that is worth of the lineage of Arthas and Illidan, and I feel the only way they can do that is by having us take on the Burning Legion on their own territory.

Blame Acti-Blizz

June 30, 2015 by Belghast

Closing in on Turn Nine

Monday night is traditionally the raid night of our static group in the Greysky Armada Free Company. I had been wondering if we would actually raid since… well the expansion was released and we are all busy leveling. We were wondering just how a lot of things would work out, how our gear levels would scale appropriately and how effective we would be down leveled back to 50. It turns out I was pleasantly surprised on almost all counts and we stepped foot into turn nine once more making some of the most progress we have ever made. We actually managed to make it through a dive bomb phase unscathed, so at least now we know what that feels and looks like. The problem is shortly after doing so… we started our normal “death by simple mistakes” meaning we were all getting too tired to continue on.

I have hope however that maybe this weekend or next week we can step back in there and finally get a damned victory. Right now turn nine is our white whale… which is ironic in a game that literally has a giant flying white whale for a boss. This is one of those things that I just want deep down in my bones now, to move past this barrier and be able to say we have beaten it. I realize at this point it is outdated content… but that doesn’t matter to me. What matters to me is taking down Nael and being able to move into the Final Coil of Bahamut. I am hoping that we will continue plugging forward and taking down this stuff even when it is no longer relevant. It makes me happy that the game continues to be challenging even though some of our members have long since reached the new level cap of 60. I however was on my dragoon last night which is still only level 51.

Blame Acti-Blizz

I was having a conversation yesterday with a good friend of mine, about the 6.2 patch and what has worked and what has not worked. During the course of this chat, he threw something out there as though it were just fact… that surprised me a little bit. This friend of mine is as diehard a World of Warcraft fan as they come, and both he and his son play on a daily basis. So to hear it from him really took me back to an earlier conversation he and I had back in 2008, to the announced merger of Activision and Blizzard. His comment was, that the current state of the game and the seeming lack of forward momentum… is entirely to blame on the merger with Activision. Back when this happened he said that his greatest fear was that it would change the way Blizzard interacts with its games and with its players. Last night he said that essentially all of his worst fears have been realized, and that the game we today is a direct result of this merger.

While we cannot say this with any certainty for me at least Blizzard has been on a downhill slide since the release of Wrath of the Lich King. That was the last “great” expansion for me personally, and represented the closing of an era when I was completely enraptured by the game. Granted lots of things have changed, and so many other games have hit the market… but it feels like Blizzard stopped being the revolutionary market leader… and started trailing behind in the days post Activision merger. My question is more did they simply shift focus… did they no longer care as much about the World of Warcraft community as they did their other product offerings? It feels like WoW is a game that has been left to largely fend for itself. There is a large amount of hype drummed up each time a new expansion releases, but then that quickly dies down and we are thrown right back into the cycle of doing just enough to keep hope alive in their player base that things will eventually get better. The problem is… this sense of hope is fading as players are staring down the barrel of potentially another Siege of Orgrimmar like lapse in content.

Following the Money

I think the problem is that quite literally World of Warcraft is no longer Blizzards most important asset. You can see that pretty clearly as you look at the attention paid to each of their product offerings. The favored children of Blizzard right now are Hearthstone and Heroes of the Storm, and this is evident by how much attention they seem to be getting by the company. You have to think about the simple economics behind that decision. If you can create a game where people will gladly plunk down $4 for five virtual cards, and potentially do so multiple times a month… what is the pure money benefit of spending much effort on a game where the players are ONLY paying you $15 a month. Similarly with Heroes of the Storm you have a game where you can churn out multiple new heroes a month and sell them for the priced to own rate of $10 a piece roughly, not including the skins which are also often around the $10 price point. I saw a recent article stating that it would cost around $1000 to purchase everything that is currently available in the in game Heroes of the Storm store.

Don’t get me wrong… I don’t begrudge them either of these games because I play both of them. The problem is… if you can churn out a few champions a month, or a new hearthstone expansion… the potential investment of time to the money it makes the company is far greater than spending the year it takes to make a brand new World of Warcraft expansion. Even factoring in the box sales it is no wonder that the Warcraft team seems to be starved for resources when the rest of this company is thriving. So I guess I get back to my friends point… that the Activision merger shifted the focus of this company from making great games “whenever they were ready” to making games to maximize investor profits. I cannot be so naive as to believe that the Blizzard of old didn’t care about profits, but I think for a long period of time they were simply shocked and baffled by their own success. I’ve said for awhile that when you start to believe your own hype… you are setting yourself up for the fall. I think with the Activision merger… Blizzard saw their valuation and consumed their own hype completely. Ultimately as I watch the company change, I fear for the state of World of Warcraft, this game that in spite of all of my better sense… that I still care about.