Hey Folks! It’s that time again, time for another Blapril post. Monday I talked about the challenges of figuring out a name, and yesterday was a dive into various free hosting options. This morning I am going to talk about what I consider to be the third most important thing about blogging… making room in your life for writing. Best intentions are exactly that right up until the point you actually set forth with a plan to make them happen. If you are going to be writing more often then you need to figure out when exactly you are going to do this thing. “Whenever I get around to it” generally means that you are going to post any time you have a burning idea and then extremely intermittently in the times in between those moments of genius. This is an extremely relevant message coming from me who has had a wild ride as far as posting regularity goes.
The Grand Experiment
If you look at the early days of this blog you will find that I had no semblance of a schedule. I might post three days in a row and then it could be a month or two until my next post. The problem with this sporadic nature is that you are setting yourself up for frustrations. Firstly your readers won’t know when to expect new content and as a result folks will turn up when they happen to think about it… which is essentially never. If you are waiting for a moment of genius before you put keys to virtual paper, then there is the thought that surely some other more regular site would be talking about it. I would have torrents of readers when something of mine got elevated to Massively or WoW Insider but the rest of the time it was pretty much crickets because I was doing nothing to keep regular readers.
As a point of reference there are 152 posts that occurred during the first four years of my blog or an average of 38 posts per year during 2009-2013. In the time since then I have written 2150 averaging 307 posts a year in the seven years in between. What changed is that on April 26th of 2013 I wrote a post entitled The Grand Experiment, in which I pledged to write something every single day and change the way I interacted with my blog. I had created this false assumption about my blog and blogging in general that every single post had to be important. So to get me over this I just started writing anything that came to my mind every single day and continued this for roughly three and a half years. There were days when it was harder than others but I kept at it and kept pushing forward and making new posts until I became numb to the constant nagging sense of doubt, disillusionment and feelings of complete and total inadequacy.
Making Room for Writing
The only way this ever worked is because I set forth and made space in my life for it to happen. I had gotten into the habit of hanging out each morning upstairs in my office while I drank my morning cup of coffee. During this time I would either fall down a youtube hole or log into whatever my MMORPG of choice at the time was and grind out a few dailies. It was completely frivolous time that could be used for other purposes but I ultimately never did anything with it. I decided that I could sacrifice this hour of time and instead focus on writing a blog post every single morning. Clearing this space in my life for usually uninterrupted writing time gave me the room that I needed to write every single day and honestly I found that this unnatural time boxing actually made me more productive.
I knew that I could not screw around because from the time I planted my butt in my chair at 6 am, that come 7 am I had to publish whatever I managed to cobble together during that time. Often times the actual writing of the post happened from about 6:30 am to 7 am because I would inevitably spend some time trying to “find my muse” for the morning and checking in on what was going on in the world. So not only could I pull a post out of thin air, I could in theory do it in about thirty minutes. The process actually began way earlier than that at 5:30 when I pulled myself out of bed and hopped in the shower. While warm water cascaded over my body waking me up, I would start thinking about what I was going to write that morning. My ENTIRE morning started revolving around what I could do to make sure I met my deadline and got some new piece of content out that morning. One simple act set this all in motion, and that was clearing some space for the writing itself to happen.
Figuring out Your Schedule
Blaugust and Blapril as well is at its core an examination of what it takes to create regularly serialized content. Readers love predictability and I don’t mean predictable themes or topics, but the ability to predict the arrival of new content. If you set a schedule to post on Monday, Wednesday and Friday then your readers will return on those days because they know there is new content to consume. If your schedule is instead whenever you feel like it, then you have given your readers no queues as to how often they should be prepared to receive new content. Sure RSS readers are a way of getting around this but after the death of Google Reader this is less and less of a reliable source of traffic. Most of your readers are coming in either organically through search or arriving deliberately. The later of those is made up through those hitting your site directly or from your various syndication efforts on social media (which is why I stressed the importance of camping those names on various platforms in day one).
Blaugust was never about trying to get people to adopt the nonsense rigor that I kept for three years of posting every single day. Instead it was an attempt to show them that after having posted every single day in a month that they could easily maintain a more rational schedule of every week day, every other day or something similar. It was a celebration of being able to do something really hard which in turn made doing something less difficult seem easier. However I am not really sure if this has ever worked quite in the way I wanted it to. All of that aside the best way to build a regularly community of readers is to post your content on a reliable and predictable schedule. There are folks that have been concerned about me in the few cases when I didn’t get a post out before 8 am, because most days you could almost set your watch based on when I was going to publish content.
Give Yourself Room to Fail
Ultimately I backed off of the posting every single day thing because it seemed extremely oppressive to never let the ball touch the ground. Like I said some days were extremely easy, and the content flowed through my fingertips into the keyboard like someone else was writing it. There were other days when everything went wrong and I felt a growing sense of dread as the clock ticked closer and closer to seven and I still didn’t have anything workable. Those are the days now when I post a quick note to twitter and apologize that there won’t be a post that day and the move on with my life. I have given myself permission to fail and then dust myself off the next morning and keep going like nothing happened.
In the early days of the blog it felt like each time I had a major absence, that I needed to come up with some great post as a way of saying sorry to the people who were still reading me. Either that or I felt like I needed to write a treatise on what exactly happened that kept me from actually churning out content. When you are posting regularly it becomes easier to just note that new content won’t be coming and move on with whatever real world tragedy has kept you from dedicating the time needed that day. Your readers are also more forgiving because they know this single lapse is the exception rather than the rule and they know they will be able to expect fresh content the next day. You have to find the rhythm of content creation that fits the pace of your life and when you do… after a few months you will find it becomes second nature.
Blogging as Therapy
One last bit that I am going to talk about this morning is something I have hinted at before. On most days it feels like I am sitting down and writing to an empty room. I occasionally am shocked when someone reaches out to me that they read something I wrote, or when one of my posts gets picked up by another website. The secret of my blog is that I am doing this as much for my benefit as I am for yours. Sitting down and dumping my thoughts to the digital page each morning is in many ways a form of therapy as I order my thoughts and arrange them into a neat little pile that forms a paragraph. I appreciate that you the reader exists as part of this, because it gives me a reason to keep doing this. However if tomorrow I decided to stop blogging entirely, I would probably turn around and start a private journal to fill this apparently needed role in my life.
There are going to be people who arrive on your doorstep because of some grand content that you created. There are going to be people who arrive because they happen to love whatever it is that you are into at a time. However if someone stays with you for years, or in my case over a decade… they are going to do so because they are interested in you as a human being. When you transition to that phase in your blog you have a lot of freedom to talk about whatever happens to be bothering you regardless if it happens to fit neatly into your theme. I’ve always tried to be open to my readers and share a lot of my life with them, albeit often times anonymized to protect friends and family. I want to be fundamentally honest and in that honesty comes expected truth that spills out between the cracks. There are times when I am working through a thought process and come to some fundamental realization about myself that I had never landed upon before. So if you allow it your blog can operate on levels that your readers may never quite glean, but can at the same time help you immensely.
I can’t imagine writing something every day, it sounds very tiring. Your posts have been very helpful. I now have a name and a website. All I’ve got to do is write something. Instead I’m very tempted to go and read your first 152 posts.
I’m really curious about the idea that most readers come to a blog via organic search. I know that’s true in raw statistical terms but I have always assumed those are mostly the readers who are searching for specific topics and your blog just happens to turn up in the results. It never occured to me that a regular reader would come via a search engine or even a bookmark just to see if someone happened to have posted anything that day.
I was under the impression that most readers either use some form of RSS feed – I use Feedly these days – or via one of the many automatically updating blogrolls. I think it must be well over five years since I actually typed the name of a blog into a search engine to find it, except on the first instance of looking for a new one before I’ve added it to Feedly or my roll.
For years I used to get a significant portion of my traffic from Nils blog, long after he stopped blogging, because he had one of the best-known and longest blog rolls. People were clearly using it just to follow otyher blogs. I still get traffic from it now, and from quite afew other inactive blogs that still have a self-updating blog roll running.
My blog reading follows a simple format – I check Feedly first thing in the morning and read everything there. I check it again when I get home from work or, if I’m not working, whenever i feel like it during the day. I check my blog roll many times a day, usually between loading screens, which is why my characters can frequently be found idling at waypoints and zonelines as I read and comment on things that popped up while I was zoning.
I don’t promote my blog anywhere on social media because other than email my blog is the only social media I use. Conversely I don’t see anyone else’s being promoted that way either, although I do sometimes check Twitter if it gets linked in a blog post. About the only way I know who is reading, though, is via comments. People tend to have flurries of commenting then disappear, sometimes coming back later, sometimes never showing up again. In terms of pure numbers, though, my traffic has remained fairly stable for a long time now. I used to look at it a lot but I stopped bothering a few years back when I got inundated with bots and my data went to hell.
These days I just write, post and forget.
Great advice 🙂