The Second Death of G4

This is going to be a bit of an odd topic, but it is a whirlwind of half-remembered memories, expectations, and the second death of G4. Starting on the 14th we began to hear news of significant layoffs at G4TV and these have continued over the last few weeks to where most of the talent originally running the rebooted shows is gone. I specifically chose the above image from the early marketing material, because every single one of those hosts is now long gone from the network. A quick check on a recent episode shows that it seems the remaining members are Gina Darling, Kassem G., Will Neff, and Vanessa Guerrero. I hope that they can reboot the concept of the network and turn it into something that actually becomes viable.

However, I feel like we need to take a step back from the death of G4 and talk a bit about its bizarre return last November. When I first heard about the return in October, it was indicated that there would be a major cable television presence for the rebooted network. However at least in the case of Cox… I never did see it added to the channel lineup. Instead, the shows were a blending of Twitch Live streams that seemed to go on for untold hours, and a series of edited shows being posted on YouTube. It didn’t seem as much of a “Network” as it did a weird case of nostalgia not quite living up to reality. The shows that I managed to catch just weren’t all that enjoyable to watch. The mental image I had of the show that I remembered fondly… didn’t quite live up to the modern reality.

This is the point where we get into faulty memories. In my head, I remember going home after work each day and turning on Attack of the Show while I was dealing with sorting out dinner and then eventually sitting down to consume it. The key piece that I was forgetting what I was so fondly remembering was actually TechTV and not G4. Then the show that I remember watching was actually The Screensavers and not necessarily Attack of the Show. At this point in history, Slashdot was essentially the internet newspaper, and I remember going home each day and watching TechTV and getting some more behind-the-scenes information on those stories. I remember skits, but I mostly remembered enjoying just a bunch of tech and gaming news being thrown at me in quick bites as I sat down to eat dinner.

After some digging, I remember the TechTV and G4 merger, and the broader rebranding… and the show that was taking the same slot as Screensavers was Attack of the Show. THIS is the version that I remember, the one with Kevin Rose, Kevin Pereria, Patrick Norton, eventually Olivia Munn, and occasionally Morgan Webb and Adam Sessler visiting from their shows. Watching through the clip of this first episode after the merger, it still feels a lot more like Screensavers than the show that would be rebooted last November. There were a few more skits, but still a heavy emphasis on tech and gaming news. I think maybe the problem is that over the years they lost most of their hard-hitting tech enthusiasts and were only left with folks like Kevin Pereria that were more gameshow hosts than technologists. I know Kevin Rose for example left to found Digg and eventually Rev3, the later producing a lot of content similar to the original TechTV.

So I think the core problem with the return of G4… is that on some level it was a play for the attention of folks who remembered the channel fondly. The problem at least for me specifically is the version of the show that I remembered fondly… is not the version that was ultimately taken off the air in 2013. The version that seems to have been resurrected is this format that was mostly made up of largely not terribly humorous skits. I am not sure that version is the one that anyone wanted. I am not exactly certain when I stopped watching Attack of the Show, but I faded away from it long before the 2010s. In the post-WoW era, most of my time was spent engaged in an MMORPG as opposed to watching television in any form. I do however remember in the vanilla/bc era that several of us would talk about things that we saw on Attack of the Show, so it was still something I was consuming then.

I think what ultimately lead to the obsolescence of G4 originally, is that the internet changed around it. Internet and ultimately gaming culture when TechTV launched centered around GameFAQs, Slashdot, Flash Animations, and grainy Quicktime exports on sites like Ebaums World. This is a time before YouTube and Reddit, and as a result, we were starved for any sort of content that actually focused on our interests be they geek or gamer. Then YouTube launched and technology evolved to the point where anyone anywhere could create fan-based content. Now you are drowning in a sea of options all vying for your attention, and as a result, we have all spread out to consume different sorts of content. Essentially Attack of the Show is trying to do a bunch of things… that other channels now specialize in and as a result often just do better.

  • Quick Gaming News – Maybe you should check out CheckPoint which does a quick rundown of major gaming topics and is actually funny.
  • Skit Comedy – Maybe you might prefer Good Mythical Morning and Good Mythical More which deliver a daily dose of good-natured skits.
  • Behind the Scenes – Maybe you might enjoy NoClip which deep dives into the story behind the creation of various gaming franchises.
  • Detailed Tech News – My personal favorite here is probably The WAN Show from Linus Tech Tips.

Essentially everything that I used to get from TechTV/G4 I have found another source for on YouTube. So when the channel relaunched back in November I gave it a shot… but largely found the streams difficult to watch and the YouTube clips were fragmented across a half dozen individual channels making it very hard to follow anything. Something like the WAN Show has ballooned from an hour to two hours, but it is something that requires very little of me and that I can have playing in the background while I do other things. The nature of how Attack of the Show was produced and existed mostly on Twitch… a platform that I do not regularly consume, makes it a bit of a frustrating mess to actually watch. Having commercial breaks built into a Twitch stream… that was for broadcast television breaks… also felt really weird.

I have to admit when I first heard about G4 coming back I was a little bit excited, in part because I do have fond memories of that era. The problem is that what it provides, we already had in an overwhelming bounty. In the post YouTube era, we have ready access to extremely detailed content on whatever niche we want to consume and it is available 24 hours a day and 7 days a week. Coming back G4 had to compete with an army of specialists and generalists who are all focusing on their segment of audience and doing a better job of serving them. While what G4 did at the time was unique, it now just feels like yet another high production value channel… in a sea of high production value channels. So what I see is a project that spent a lot of money on something that no one actually asked for, and hinged upon nostalgia that never really paid off.

I wish everyone involved with the most modern incarnation of G4 the best of luck, but I cannot visualize a world where they can pull out of this tailspin.

2 thoughts on “The Second Death of G4”

  1. Attack of the Show was pretty cringy once the TechTV folks left. I just remember Olivia Munn being objectified in various ways. Y’know, dressed like a “french maid” and being asking to eat bananas without using her hands. Classy stuff like that.

    I can’t even remember the name of Adam Sessler’s and Morgan Webb’s game reviews show, but that was (IMO) a lot better. And this may be have been Tech TV, but there was a show with Tiny Wood, Laura Foy and a guy whose name I can’t recall that was like a ‘variety tech news’ show that I liked.

    OMG and does anyone remember Portal (?? I think). It was a show about MMOs from a guy who would talk about running into a hot wood elf or something. It was REALLY cringy.

    Anyway I too was vaguely excited for the return of G4TV but maybe pre-official-launch I watched some content full of what seemed like Twitch streamers and I promptly forgot all about it.

  2. I had seen a news article pop up when all the layoffs happened. And it just confirmed to me that I really have no idea who any of this new generation of Twitch/YouTube personalities are. I don’t even follow the Warcraft people.

    https://www.geeksandgamers.com/g4-hides-backlash-from-viewers-after-epic-sexism-in-gaming-meltdown/

    Like you, I have memories of G4 and TechTv from a decade ago. I had seen it listed awhile back while scrolling for something to watch and saw they were doing a Viva La Dirt League marathon which caught my attention for about 30 minutes.

Comments are closed.