Diablo Immortal

Farewell to WoW Mobile

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For a while now we have known that Blizzard was working on a game with Net Ease that would translate the World of Warcraft experience to the mobile platform. I think many of us became deeply concerned about what this might look like when Diablo Immortal launched and turned out to be the egregious money grab that it was. Yesterday Bloomberg broke the news that it seems like the partnership between Netease and Blizzard is strained and the World of Warcraft mobile project has been canceled. This game had reportedly been in development for three years and the only reason reported was a “conflict about financial terms”. So this leaves us to speculate exactly what happened and given that I like theorizing things I can see three paths that might have taken place. I have no knowledge if what I am about to say is true, but I am just theory-crafting the downfall of this game.

The Backlash from Diablo Immortal

Giving Blizzard the benefit of the doubt, it is entirely possible that they were caught off guard by the negative reaction towards Diablo Immortal by the traditional gaming audience. It is possible that they thought they were releasing a game that would play by mobile gaming practices and it would have no blowback on their existing franchise. This was wrong and Diablo as a brand has been deeply tarnished by this game. So for theory number one, it could be that folks inside of Blizzard realize this and do not want to do anything to harm the recovery trajectory of World of Warcraft. Interest in Diablo 4 has seemingly fallen as a result of Diablo Immortal, and there is no way that the Warcraft brand can sustain another hit to the player base. So it is entirely possible that WoW Mobile has had the plug pulled on it to stem the bleeding and signal a shift in direction.

NetEase in Hot Water

Anytime you talk about Chinese politics, things get confusing quickly. Right now both NetEase and Tencent seem to be singled out by China as “problem children”. There have been several stories indicating this including one from June where those two publishers were specifically excluded from getting games approved by the regulatory bodies. Video Games in general is getting caught up in a sweep of things being deemed harmful to “cultural unity”, and I do not have enough time to really address this point today. However, if you are curious look up the Tang Ping aka “lying flat” movement, and Bai Lan or “let it rot” movement. Essentially there is a group of disaffected youth that are actively rebelling against the “996” culture or 9 am to 9 pm 6 days a week. As a result video games, take-out food, and social media are being blamed… and the Chinese government has been actively targeting these sectors.

Diablo Immortal was clearly banking on the mobile game spending habits of the Chinese market for success and in order to bring a game into that market, you need to partner with a Chinese company. Generally speaking, this is required to navigate the regulatory red tape in order to get a green light. However, with NetEase already being shunned by these regulators, it is entirely possible that Blizzard is considering this a risky proposition and actively chopping for another company to collaborate with that is not being actively targeted.

Doing It On Their Own

I am certain that part of the equation with NetEase is also that they acted as a springboard to develop a mobile title. Diablo Immortal for example was built using the existing NetEase Messiah engine which likely sped up the development time considerably. Blizzard had released a few mobile apps but never anything to the level of a fully 3D action RPG, and as such, they were able to lean on a company that had released several. In the meantime, Blizzard has seemingly been actively building ArcLight Rumble, which itself is rather impressive graphically and by all accounts runs beautifully on various mobile devices. This appears to either be their own engine or leaning heavily on some tech from King, but whatever the case is not tied to NetEase.

So this makes me wonder if the canceling of WoW Mobile is a signal that they feel like they can do this on their own now. Granted this does nothing to help with the Chinese regulatory hurdles, but it seems as though as a company they are feeling like they may have mastered mobile development. With some experience in building a mobile title, maybe the company views it as a little less daunting. Maybe there are even direct assets that they would want to reuse given that ArcLight Rumble is set in the Warcraft universe. I’ve not personally had a chance to play the game but from what I have heard from friends it really is a solid outing.

Bits and Pieces of the Above

It could be bits and pieces of everything that I just talked about. I would love to think that Diablo Immortal was a bit of a wake-up call that while it quite literally is a machine for printing money, it is also damaging the company as a brand. I do not think Blizzard could survive another fiasco this time centered around the, even more, beloved brand of World of Warcraft. Even if you are not actively playing the game you have nostalgia for it, and that nostalgia can be weaponized if it is handled improperly. I also think that the current state of NetEase in Chinese politics is probably a non-starter as well. There is significant cultural turmoil happening and video games are getting caught up in the mix. Finally, I do think that after ArcLight Rumble, Blizzard as a whole is in a better state to take on their own mobile development. As a result, I would probably bank that it is a little bit of each of the above topics wrapped up into one mix that lead to the cancellation of this project.

Then again… as I said before I know nothing about this situation other than what I have read in the reporting so it could genuinely be none of the above. It could simply be as simple as what was stated that it was a “conflict about financial terms”. Maybe NetEase simply demanded a bigger cut of profits and that was enough to sever the relationship on this project.

Many Games and Little Focus

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Path of Exile – PC

Good Morning Friends! I find myself in a weird position right now where I am picking at the bones of several games but not terribly engaged with most of them. There was a time when I used to create these “regularly playing” posts, and in theory that is what today’s post is going to largely be. However, I just don’t really feel like reviving that format. If I was going to say I had a primary game at the moment it would be Path of Exile. I am very much in a bit of a honeymoon phase with that game… or as “honeymoon” as you can be with a game that is actively trying to make interactions with its systems difficult. I am not in my 60s on the Explosive Arrow Champion build and I have a few baby alts that are doing different things that I am poking around with as well. We have several folks from the AggroChat podcast playing right now and as a result, we have a “Greysky Armada” guild up and running. Not that I actually understand half of what there is to do with a guild… but we have a Guild Hideout and at least some Guild Stash storage.

Outriders Worldslayer – PC

Since Outriders Worldslayer just released, I am spending some time playing around in that game. I enjoy the mechanical systems but am a bit frustrated with how limited the expansion actually was. Essentially at its core, it adds one new activity to the game… the Trial of Tarya Gratar. If for whatever reason you don’t want to engage with the time commitment of that event, then you are stuck doing the same familiar grinds that have been in place since the release of the game. However, with the game being way more generous about dropping legendaries, I am actually trying to build a proper gear set focused around the Seismic Commander set. At the moment I am wearing mostly the “purple legendaries” gear until I can get a decent roll on all slots of the actual gear set.

Guild Wars 2 – PC

I am still logging in pretty regularly to Guild Wars 2, but I am not really doing much of anything. At a minimum, I farm resources in the three guild halls that I can farm each day, and gather what home instance nodes I have. Most days I try and figure out a quick path to getting 3 dailies done and get my 2 gold. However lately I have not even been doing that. Essentially I need to pick a goal and then focus on that because while I have a wealth of things that I could be doing… I am pretty directionless in actually doing any of them. I could focus on my Skyscale or knocking out the karka hunting achievement which would give me some way of disposing of excess ascended materials. The problem is that I fail miserably at actually sitting down and focusing on any of them.

New World – PC

I am in a similar “maintenance mode” with New World, where I am logging in most days and harvesting enough materials to get 3 of the Hidden Stashes which turn into diamond gypsum, and one of the proficiency caches that gives me emerald gypsum. I then take these out to Shattered Mountain where my inn is bound, craft some gear for expertise boosts and then log out for the day. Doing this has allowed me to take all of my armor slots, sword, shield, and warhammer to 600 expertise. Right now I am working on pushing up greataxe and hatchet. At some point when the major patch drops that take away dungeon keys I will probably start running some of these again through the new group finder tool. The devs made a joke about calling them tuning orbs and expeditions… but I am sorry… that is obtuse and weird. They are dungeons and they are keys and “ya done fucked up” by not naming them the industry standards.

Final Fantasy XIV – PC

I am even in a worse state with Final Fantasy XIV right now. Basically, I am logging in every 4 days… either to go house shopping among the ever-dwindling number of housing plots… or to collect my money from the lottery system because I lost yet again. None of these interactions make me happy. I am very sad about the state of housing in Final Fantasy XIV. The lottery while it helped in some ways by keeping me from having to set up an auto clicker in order to succeed… but I also feel pretty hopeless still about my prospects of acquiring a house. Now that there are additional catch-up mechanics, I really should dive back into the systems and catch a character up. However, there is a mental barrier between me and this game at the moment. If I win a house I will once again have the desire to spend time in this world, but so long as I am homeless I am lacking that traction.

Diablo III – PC

My return to Diablo III was a whirlwind romance. While it was not my fastest season in the world, now that I have finished up with those achievements and gotten the rewards… I have very little desire to keep playing. I had started a Hardcore Seasonal character, simply because I had never actually played in that game mode. I have to admit what knocked the wind out of my sails was when I realized it worked vastly different than I was expecting. I assumed that when I took a death, the hardcore seasonal would turn into a softcore seasonal. I mean this is how it works in Path of Exile and my brief jaunt into Hardcore Minecraft… but my assumptions were wrong. Instead, your character is just gone, and I cannot stomach the idea of wasting time on a character that poofs. This combined with the fact that I just got into Path of Exile has more or less stopped this project dead in its tracks.

Diablo Immortal – PC/Android

Lastly, we have Diablo Immortal. This one is mostly just a footnote because I have uninstalled this game from all of my devices and not looked back after my “fruitless grinding” post. There were a lot of things I liked about this game and the way some of the systems interacted. I specifically loved the way that legendary items worked, and how you could extract the “legendaryness” and apply it to other items. It appears that Diablo 4 is going to do something similar to this, so it makes me very excited for what that game might end up feeling like in the end. However, the monetization of Immortal is going to give me a great pause for what the future of Blizzard games looks like. I have to admit though I had some fun while it lasted, and if they at some point in the future come to their damned senses and make this a more reasonable option… I might return. Considering most of the reputable sources have stopped covering the game aside from the occasional dunk on it… I will be interested to see what the revenue stream looks like on this going forward. I am also curious to see what lasting impact this will have on the Diablo player base… since this essentially nuked the goodwill from orbit.

Fruitless Grinding

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Hey Folks! I thought I would give a bit of an update on my Diablo Immortal madness. I am not even sure why I am continuing to go down this path other than to serve as an example of what not to do for others. I am still a “free” player and have managed to get up to Paragon level 40 and am still getting bonus XP as the Server Paragon I believe is 50 currently. I however have hit a bit of a wall, in that I am not getting anywhere near the number of materials that I need to keep upgrading my gear. Additionally, I have noticed that once I hit Paragon 30, I have stopped getting near the number of legendary drops that I once did as well. I am not sure if this is a “dry spell” or something inherently built into the game, but I am struggling a bit to get the gear and more importantly combat level needed to progress in the game.

Because I am over Paragon 30, I should in theory be accessing the Hell 2 difficulty for greater rewards. However, that is not happening because I do not have the gear to actually complete this. Everything in this game boils down to your combat rating and your resonance and combined these determine how effective you are in combat. Combat rating can be increased through upgrading your gear, acquiring better actual items, or equipping/upgrading better legendary gems. The whales were farming Hell 2 long before they managed to reach Paragon 30 because the gems that they had equipped pushed their combat rating well beyond that which was required to do the content. Weirdly enough I can actually function fairly well within a Hell 2 zone, but eventually, get overwhelmed. This is because the game has decided to penalize me for not being at 1220 Combat Rating and is causing me to take 61% more damage and deal 38% less damage.

Since I am unwilling to spend any money on Legendary Crests and the $25 gamble to get 5 Star gems… my only real recourse is to either find better Legendaries/Set Pieces or to continue upgrading my gear. As a solo player, I am not running around constantly in a group of four players, and the game numbers have dropped off enough that it is actually a bit of a challenge to fill a party. That means my best option is to go out into the world and grind for gear. This is cumbersome and tedious, and also involves competing for resources against every other free-to-play player who has come to the same conclusion. In order to take all six legendary slots from Rank 7 to Rank 8, I am going to need the following.

  • 24 – Glowing Shards – Gained from salvaging Legendaries
  • 660 – Enchanted Dust – Gained from salvaging a Yellow or bought for 10 scraps each.
  • 3,600 – Scrap Materials – Gained through salvaging White (1 per) or Blues (3 per).
  • 132,000 – Gold – Gained through many sources

Since getting yellow drops are completely unpredictable, the source of most of the Enchanted Dust that I have gained in the game has come from converting 10 Scrap Material into a single one. So if you flatten the materials required you are essentially looking at 10,200 Scrap and then salvaging 24 Legendary items.

Sitting down this morning before writing this post I decided to run an experiment. I completed a round of four bounties, not because the bounties themselves really are that fruitful in materials, but instead because it gave me a fixed purpose to go out into the world and kill a lot of things in a structured manner. The full round of bounties took me roughly 15 minutes. During the course of that run, I happened upon a random world event and a treasure goblin both of which will have increased the total count of items gained. Every time you open a world event chest until you hit the daily cap… you are rewarded with 4 enchanted dust and 2 blues. After you hit the cap you stop getting the enchanted dust and only get blues, so these are not a viable long-term means of grinding out enchanted dust really. On my 15 Minute run, I got the following:

  • 19 White quality items – 19 Scrap
  • 18 Blue quality items – 54 Scrap
  • 2 Yellow quality items – 2 Enchanted Dust – 20 Scrap
  • 4 Event Dropped Enchanted Dust – 40 Scrap

So flattening this for the sake of easier calculations, in 15 minutes I gained the equivalent of 133 Scrap Materials worth of items. So I know from playing this game that it is not realistic to take that 15-minute swath as representative of what I can expect to gain every single outing. There will be times when it is much more fruitful and there will be times when I walk away with a considerable amount less. However once again for the sake of making the math more simple while understanding that my sample size is bad… if we took for granted that I gained 133 Scrap every 15 minutes, it would take me a little over 19 hours to grind out the 10,200 scraps I need to upgrade my six legendary slots to the next rank.

I’ve also approached trying to do whatever I could to get some Hell 2 gear dropping from the activities that I could complete. If you manage to do a Level 30 Challenge Rift, it unlocks the ability to get Hell 2 drops from Challenge Rifts, Elder Rifts, Cycle of Strife, Vendors, Bounty Rewards, and the Horadric Tome. However, as I said before I have seen a massive drop in the total number of Legendaries that I have gained. Prior to Paragon 30, I seemed to have about a 50/50 chance of getting a Legendary when I ground out 10 Monster Essences and turned them in for a Horadric Tome page. Since dinging Paragon 30 I have yet to see a single Legendary drop in this manner just as an example. Similarly while out in the field I seem to be getting far fewer Legendaries off the Orange skull mobs that are designated as having a higher Legendary drop chance. Basically, I feel like there is very little that I can do to move forward that does not require a ludicrous amount of time spent.

That said, why don’t we close out this post with something a bit more enjoyable. I really do like the build that I am running and out of all possible legendary items in the game, there are only a few left that I might be interested in. I do really enjoy the Essence Transfer system because it allows me to essentially keep to the same build while occasionally swapping out items when something with a higher combat rating drops. My build looks a little something like this:

  • Primary Attack
    • Punish
      • Largely using it because it gives me an additional block rate for surviving massive pulls
  • Secondary Skills
    • Draw and Quarter
      • My main strategy is to use the holy steed that you summon to gather up large packs of mobs in order to burn them down with my AOE skills. My shoulders increase the duration of the steed by 30%, my pants cause it to catch everything on fire, and finally, my chest causes the steed to call down bombardment on packs around me.
    • Holy Banner
      • My helmet converts the banner into Holy Beacon which zaps everything within range with Holy Light damage which is excellent for big pack clear.
    • Consecration
      • My shield causes the consecration to slow enemies by 30%, just as a way of keeping them in the bad a bit longer to help whittle them down.
    • Falling Sword
      • My weapon converts how the falling sword works so that it is a charged line attack that grows the longer I charge it. Essentially this is the sweeper that I use to mop up anything that did not get killed by my Consecration and Holy Beacon.

Essentially the way that I play is to run around on my horse, gather up three or four packs worth of mobs, lead them back to a central location, drop holy beacon, drop consecrate, and then start hitting punish to try and keep up my block. Once I am down to only a few stragglers I angle my Empowered Sword so that it cleaves through the entire pack and finishes them off. Very fun gameplay and very fitting for the Crusader class.

I wish the game had some measure of tracking how long I have played because I figure that number is going to be large. I’ve managed to finish the free track of the Battle Pass and now every time I gain a new level I essentially get some gold and 150 Scrap Materials. I have to admit there is part of me that wants to pay for the battle pass now that I have unlocked it fully, and would be gaining all benefits. Traditionally this is how I approach a battle pass system. If I can manage to grind out the free track, then I “reward” myself by paying for the full access track. However, with Diablo Immortal I am deeply conflicted because I do think that even as a purely PVE-only player… I am being negatively impacted by the existence of all of the paywalls. If I was spending money I would have better Legendary Gems and would not be staring down the barrel of a 20-hour grind… to MAYBE be able to get access to Hell 2 and start getting the gear my paragon level would denote. Buying the battle pass would do almost nothing to help me out, because in the entirety of the track… it only includes two Legendary Crests.

I think ultimately that is the conundrum of Diablo Immortal. It is a game that I have really enjoyed quite a bit, but the monetization will forever taint that experience. Knowing that my experience is suffering in large part because entire systems in the game are effectively locked off from me… feels awful. I think very soon I am going to reach a point where I just put this game to bed for now. Mobile games ultimately soften their requirements over time, this is the nature of the beast. They launch in a state that is deeply prohibitive of the free-to-play players in order to extract the maximum amount of cash from the whales.

At some point in the near future, I expect there will be concessions and probably an apology letter, and the game will change drastically… while also introducing a brand new top-end money grind. I genuinely do like this game, I just think that maybe it is best to wait for Diablo 4 and forget this one exists for a while. In the meantime, I have Diablo 3 and am starting to finally grok Path of Exile. Diablo Immortal could have been a great game, and might still be at some point in the future. For now, however, the monetization path it has taken has ruined that experience. No one can dismiss the fact that I have put effort into understanding this game and trying to keep moving forward. There is a path forward, as Demone Kim outlines in the above video… but just not one I am willing to take.

Unsustainable Shadow Clans

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I feel like at this point my attachment to Diablo Immortal is very much the definition of a “guilty pleasure”. I feel fairly guilty for continuing to play it, but I am having quite a bit of fun with it. The problem however is that none of the systems of this game seems sustainable. The core long-term rhythm of the social side of the game centers around the “cycle of strife”. Last Sunday across the world the very first Immortals were crowned, and on Monday following that everyone that was in a shadow clan was unceremoniously booted back to Adventurer status. This begins the Shadow Lottery all over again as folks start to build up a critical mass of players in order to challenge the Immortals for their status.

It feels very much like folks fought their way to “server first” in trying to claim that Immortal throne, and now have stopped playing. Megashield, the Immortal for Doombringer the server that I play on… is more or less absent from the leaderboards right now whereas he previously dominated them. It is more than that, however. The dungeon queues seem to take much longer than they did, and there are just lacking a critical mass of players to do several of the more difficult zone events like the Blood Rose. There was a push to be first, and anyone who did not manage to get that title has seemingly moved on with their lives. The restarting of the cycle is asking an awful lot of players.

I wish I had a screenshot of the original “Become a Dark Clan” page, but I appear to have failed to snap a picture. Right now we have collected 6 out of 30 signets, which means that three of our members have managed to get through the Shadow Lottery. In order to convert our clan into a Dark Clan once again, we will need to get 12 more players through the Shadow Lottery and have them choose to turn in the two Akeba Signets that they get in order to finally convert the entire clan. I am pretty sure the first time we did this the number we needed was either six or eight in total. This means every few weeks… each clan is going to have to grind once again in order to convert to a Dark Clan and gain access to the benefits of being a shadow. I have a feeling that before too much longer folks are just going to stop going through these motions.

The problem with this however is that by NOT being a Shadow, you are missing out on a large number of activities that you could be participating in. In theory, if you forgo the clan experience… you can spend a single one of the two signets you get and join the Shadows on your own. I did not choose to do this, unfortunately, and I donated my signets before realizing just how many we needed. Right now there are three members in the clan who are actively playing, with a fourth on vacation. However, that means it is entirely unlikely that we will manage to convert the entire clan before this current cycle is over. That also means that if I am still playing the game when the time next Cycle of Strife begins… that I will probably just go solo missing out on the entire clan experience. I feel like this entire design is centered around a critical mass of players joining giant cattle call clans and deeply harms any smaller more chill groups from ever participating.

All of this is unfortunate, as is the horrible monetization scheme that I have not forgotten or forgiven… because the game is rather fun. I rolled a Barbarian alt the other night just to see how that class plays in contrast to my experiences with the Crusader. I have to say it is equally enjoyable and apparently now that the Server Paragon level has been increased to 40… everyone is getting a massive dose of catch-up experience. I managed to get to 30 in about an hour of playtime just poking around and following the quest chain. If this leveling rate is sustainable, I will easily ding 60 long before I finish the main story quest. It seems like the Server Paragon level is playing the role of boosting anyone who happens to be lagging behind the pack and funneling everyone towards a shared level bracket. I mean this is good for grouping purposes, but even with that in place… I am still finding it pretty hard to find any groups as I work through the story dungeons.

Given that we are already seeing a massive drop-off in player interest, I do wonder how long before server mergers are happening. The viewers on Twitch continue to drop as do the total number of channels streaming Diablo Immortal, and it seems like the zeitgeist is starting to move past it. There was a reported $24 million dollar earnings within the first two weeks, but I do wonder how much of that profit is legitimate. I watched a streamer yesterday for a little bit that was running $25 rifts… but was going through a money laundering shuffle of taking WoW gold, converting it to tokens, then converting those tokens to Blizzard Balance… and using the Blizzard Balance to buy the Legendary Crests for the runs. Then he converted any gems that he did not need to Platinum through the in-game auction house to purchase the things he actually needed. There is an awful lot of liquid World of Warcraft gold out there, especially among those communities that sell in-game runs for gold. There is no real way for someone to “cash out” other than selling an account, but it does make me wonder how much of that “revenue” was the recycling of existing “blizzard currency”.

Anyways I am still enjoying the actual gameplay, and still following the drama surrounding it. I do think that if this game is going to exist in six months, there will need to be some serious system redesign because the current structure is unsustainable as player interest plummets.