Loyalty Systems

Another Bonus Post

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It is bizarre that once again I have something that I absolutely have to write about “right now” instead of waiting for a morning post.  This makes two bonus posts in a week… so it has to go down as some sort of red letter day or something.  The problem being I am just about to write out a post that is going to make a lot of people upset, or at least I think it likely will.  That said I feel like I have to be the bad guy here and take the other side of the discussion.  What is it exactly that is worth making a bonus post about you ask?  Well today Wildstar announced the scheme for their new “loyalty system” and the rewards that come with it.  Going further than just dangling shiny objects in front of our faces, they also made a fair attempt to explain how exactly the monetization and loyalty accruals would go.  On initial viewing I didn’t think much about it, but it was not long before the twittersphere was buzzing with frustration.

If you examine the system more closely you see that the deck is stacked in favor of players who pay physical money, over players who are paying with their time.  This is most noticeable when you take the issue of C.R.E.D.D. the token currency the game has had for awhile that provides players with an alternate form of paying for their subscripting by trading in game platinum for a months token.  The C.R.E.D.D. tokens cost players $20 and then can be sold on an in game brokerage for a variable amount of Platinum that fluctuates with the demand on monthly tokens.  This allowed some of those early players to get in on the ground floor and snap up several months worth of game time on the cheap, and then has continued to allow folks to play largely for free at the cost of time spent in game farming currency.

Currency Exchange

When it comes to loyalty the equation is very much not equal.  The player spending the $20 for the token earns 4000 cosmic points, in addition to whatever platnium they get out of the transaction.  The player redeeming the C.R.E.D.D. for a month’s worth of premium game time only gets 1000 cosmic points out of the deal.  The initial complaint that I keep hearing is that the C.R.E.D.D. player is paying $5 more per month than the subscription player who is getting their play time for $15 a month instead of $20.  At first glance this logic makes a sort of sense, but it isn’t quite that simple.  In some game systems you are actually selling your subscription token to another player who then sets the price point.  In Wildstar however there is no actual transaction between two players, and a such it becomes hard to really equate the two.  What is ultimately happening is this…

  • Player 1 purchases a C.R.E.D.D. and indicates that they want to sell it.
  • The Broker NPC gives that player an amount of platnium based on the current exchange rate for that token.
  • Player 2 indicates that they want to purchase game time for platnium.
  • The Broker NPC gives them a C.R.E.D.D. token in exchange for an amount of platnium equal to whatever the current exchange rate is.

At no point did the player actually pay $20 for a month’s subscription time, but instead bought in game currency.  The second player spent a fixed amount of in game currency to gain a month of subscription time in lieu of spending any real world money.  The key benefit of buying C.R.E.D.D. will always be gaining a month of subscription time, or in the new scheme a month of premium access.  The loyalty being gained is just a nice added effect, and a thank you from Wildstar for keeping the system running.

The Restaurant Analogy

The deck will always be heavily stacked in favor of the person who is paying physical money to a free to play game.  The “free” players have a lot to offer to games, largely because they make a game feel alive and active.  In an MMO this is especially important when it comes to filling out dungeon finder queues, and providing items for the economy.  However the hard facts are that without folks actually plunking down cash and buying into the game, the games would not and could not exist.  I don’t know any figures for the MMO market, but the mobile game market has something like an abysmal 2% “conversion rate” or the amount of players who actually make an in game purchase.  Even if we are exceptionally generious and think that MMO players are more likely to spend money… you are probably still looking at something like 10% of the players spending money.  Think back to every game launch and the copious tweets, forum posts and blogs that essentially say the same thing each time…  “I like the game, but not enough to pay for it.”

In High School I had a good friend from a broken home that was one of four children living off of a super meager single income.  My friendly simply could not do a lot of the things that I could do, so often times I would subsidize a dinner here or a movie ticket there… because I valued his time and companionship and knew there was no way in hell he would ever get to do these things unless I did.  I never felt used in the equation, or taken advantage of, because having him along made my experience more enjoyable.  However if you think about going to a restaurant with someone who is picking up the tab for the entire table.  They are doing it as a way of appreciating your company, or because having you along makes the dining experience more enjoyable.  However shift for a moment and think about the Restaurant.

While no restaurant owner wants anyone to have a bad time, and they want everyone to get good service…  or in this case the awesome game filled with interesting things to do.  At the end of the day the person who matters the most to the restaurant owner and their employees is that person picking up the check.  That person is going to reap the lion’s share of the special service, and if they tip well are also likely going to get remembered and treated especially nice from that moment on.  That check and those tips go directly towards supporting the restaurant and its employees.  It makes sense that the person who pays the bill is the one that gets remembered and gets special treatment.  So in the case of an MMO the loyalty systems will always be stacked in a way as to reward the person who is willing to keep funneling more money into the system that keeps the lights on, the community staff paid, the servers running, and more content being created.

It Feels Shitty

At this point you are probably saying, “But Bel, that isn’t really fair and feels really shitty” and I agree with you.  It does feel shitty.  It feels shitty when your time spent in a game and your loyalty to that product is worth less than someone who is spending a lot of money on it.  The problem is I can’t really fix that, and I am not necessarily saying it is an amazing system, but just the way these things work.  The term “loyalty” always gets bandied about but I think it is a horrible term to use.  This is essentially a patronage or donation system, where the folks that are willing to pay are supporting the rest of the folks who are enjoying the system.  There is a quote that I have heard hundreds of times, that today I finally looked up the source of.  It was apparently originally attributed to the user Blue_Bettle on a MetaFilter article called User-Drive Discontent.

If you are not paying for it, you’re not the customer; you’re the product being sold.

As much as I dislike the cynicism of that statement, I cannot argue with the fact that it is absolutely true.  When we use Google, we are making a financial transaction.  They are providing us search results and we are selling them our rights to aggregate the data in those search results and present advertisements based on it.  Similarly when you purchase game time with C.R.E.D.D. you are essentially providing a product that Carbine turns around and sells to other players for cold hard cash.  It is very much the modern equivalent of “sharecropping” where the company owns the game, and you pay with your time spent… and get free rent as a result and a small small share of the rewards.  Loyalty systems will always be anything but, so long as the equation does not balance.

Ravana Attempts

Unbreaking Google+

Last night I had a message from a long time friend of mine, asking me why I was no longer posting my daily posts on Google+ to which I kinda gave a head tilt and went “huh”?  I had certainly seen my posts making their way to G+ anytime I checked my messages over there.  Then I took a closer look and saw that they all said “shared only with you” which kinda defeats the purpose of syndicating posts in the first place.  It turns out that nothing I have posted since July 28th has made it to G+ which is more than mildly frustrating.   I un-linked my account from Jetpack Publicize and relinked it a few times, but I never saw the prompt that I once saw asking me to select what type of sharing level for my posts.  So I took to the search engine to try and figure out what was happening.  Sure enough it seems like Google did something to change its policies with what level of access external apps have access to your account.  You apparently need to go into Settings > Manage Apps & Activities and then find the WordPress app or whatever else you are using for syndication.  This will allow you to edit the permissions for how it will be sharing to your feed, and like I said before apparently the new default is “Only You”.

After posting about this last night it seems that this pretty much happened for everyone universally.  I thought I would take a quick moment and at least explain how to fix it.  As far as syndicating my posts… I tend to take the approach of broadcast what I write pretty much everywhere.  Each of the social networks kinda has its own vibe and while I greatly prefer using Twitter, there are folks that read my content that equally greatly prefer G+ or Facebook or even Tumblr.  My goal has always been to deliver my content as in as painless of a manner as possible for folks to read.  I personally am not a huge fan of Facebook, and in fact I went through the crazy process of deleting my personal account once upon a time because it annoyed me.  However when I started blogging I signed up for an account just for the purpose of reblogging my content because I know there are people who do prefer to use Facebook.  Granted it might get annoying as shit if you follow me on multiple platforms to constantly see duplicate postings, but I guess that is a chance I am willing to take because I don’t want anyone to feel excluded or left out of the process.  Maybe this is strange but my daily posting thing… feels like all of us are taking a journey together and I don’t want to leave anyone behind.

Ravana Attempts

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As is always the case last night was we gathered up the Monday team and did some eight player content in Final Fantasy XIV.  We started the evening by burning through all four parts of Alexander Normal for the folks who are not running it and capping out early like I am.  At this point my Warrior is sitting at level 190 and I have everything I can get out of Alexander other than the chest piece.  So as of today I will be largely running the place to help out the gear on my Dragoon.  At some point I hope to get the chest piece but largely for cosmetic reasons because the Alexander gear set looks amazing.  Last week we managed to burn down Bismarck Extreme and now both the Monday and Wednesday teams are keyed for the next primal encounter.  As such instead of beating the sky whale again we decided to make attempts on Ravana Extreme.  Now going into this place we had heard horror stories about how rough the encounter was and how it was another Titan Extreme where you had to move exactly at the right time and keep repeating a pattern.  Honestly I didn’t see that at all.  Instead I saw an encounter with a repeatable pattern but significantly more wiggle room  to adjust as we went.

We made some serious progress last night, and I think more than  likely we will be able to defeat him next week.  Each attempt we kept creeping closer to the goal, and essentially what is going to be the make or break moment is dealing with the Final Liberation phase.  If we can learn that particular dance we will have the encounter, and it honestly did not feel like we were too terribly far off from that process last night.  Granted at this point we are significantly better geared than the first groups that attempted the fight, but my hope is that we can get in and start farming this guy so that folks can get the really awesome weapons.  In truth I hope that we can farm both primals because there are absolutely weapons that come from both of them that I would like to see.  We had the two handed sword drop from Bismarck last Monday and it looked amazing.  It is the stupid things like getting glamour items that motivate me, and at some point I want to organize 2.0 extreme primal farming runs so that we can start to get folks their ponies.  As it stands we only have a couple of ponies in the guild, and I think my Leviathan pony was the first.  We need to figure out a method because really I would like to make sure everyone gets at least ONE primal pony before other people roll on it.  Granted eventually it would be awesome to have people get a full set, but I would be happy with having everyone with just one as a starter.

Entering Whitevale

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This morning I am having one of those mornings when I am easily distracted.  The cats are tearing through the house chasing each other like they have gone mad.  There is a dog barking and it sounds like it is coming from my back yard… even though it is really across the green belt.  I keep flipping over to twitter, and having to force myself to put my fingers back on my keyboard and type in my WordPress window.  Largely since this is Blaugust I wanted to include this little tidbit because it absolutely happens to me too.  There are days when you cannot keep your train of thought, and I have learned to just go with it.  Start writing the things that seem most natural and eventually somehow you will get back on track.  Last night was one of those nights for me as well, and I flipped back and forth between games quite a bit as the evening wore on.  Before the raid I spent time over in Wildstar with the purpose of trying to “finish Galeras”, which is a bit of a daunting task because there are a silly number of quests in that zone and many of them you will never actually find unless you go wandering around aimlessly.  Bit by bit however I explored the regions of the map that had yet to be explored and I am now relatively confident that I have at least gotten most of the quests out of the way.

That now means the moment I have been dreading is upon me…  and I had to take the flight out to Whitevale.  I guess in part the reason why I have been avoiding doing this is that Whitevale ultimately was the zone that broke me when I played the game at launch.  I am not sure entirely what it is about the place, but it felt like moving slowly through molasses.  I think in part it was due to the fact that Dominion side there simply were never that many players in the zone, meaning that I could never get a group to do any of the group objectives, and the mob density meant that it was super hard to move anywhere without having to fight a dozen mobs.  The zone also seemed to have a higher concentration of the challenger and superior difficulty mobs than the other zones.  It seemed like I could not move anywhere without seeing one of those horrible flashing red shielded mob types that I had to try and chew through in vain.  As a result I have honestly been scared of getting to this zone because it was my fear that once again it would break me.  I have actually been enjoying the content so far, and finding playing the game refreshing.  So hopefully maybe I can make my way through Whitevale because supposedly everything on the other side of it… is significantly better.

 

Exploring Draumheim

Great Sell-Off

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Normally this morning I would go into my new game picks for the coming week to serve as alternate writing fodder to Blaugust.  However that is not going to happen because I am not really feeling like writing that post today.  I am struggling right now with a mix of allergies and asthma that have conspired to make me miserable.  One of the things about being sick is that you tend to surround yourself by things that feel comfortable or nostalgic.  Just as there is comfort food, there is also comfort gaming… and when I feel like shit I find myself wandered off into games I have pushed to the side.  Essentially when I am feeling my worst I am lease capable of dealing with the stress of interacting with other people.  As such yesterday and last night I ventured into a realm where almost nobody knows my name anymore…  Telara.  Rift was one of my games of the week for this past week, and with it comes a series of problems. Namely when I log in I am staring at a bag and bank full of dimension items and crafting materials.  I am not sure if you are the same as me in this aspect, but if my bags are a mess there are so many times I will log in and then log right back out because I cannot be bothered to fix that situation.  Honestly if I don’t do something quickly in Final Fantasy XIV I will be nearing that point as all of my retainers are clogged and my inventory continues to get more and more semi-permanent additions.

With Rift however I finally did something drastic.  Last October Rift released the Nightmare Tides expansion, and I still don’t have a character to the new level cap of 65.  During this time I have been accumulating crafting materials from doing the Minions minigame, and quite honestly I have more than I will ever actually use.  By the time I actually get around to hitting the level cap I will more than likely have just as much materials I do now.  So instead I decided to reinstall BananAH and post every single crafting material on the Auction House.  It cost a lot of plat to post everything, but luckily by the end of the night I had managed to quadruple the amount of plat I had going into this experiment, and there are still a bunch of auctions up there that may or may not have sold over night.  The money gained was a side benefit, the real mission was simply to clear the shit out of my inventory.  At some point I will do the same with the various housing bits, because there are some things I will quite literally never end up using in any design.  With the bags clear however I finally felt like I could actually go out into the world questing, and it improved my outlook on the game considerably.

Figuring Logistics

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While the great sell-off took care of one issue keeping me from playing Rift, I still had another big one standing in my way.  Rift has quite possibly one of the most complicated character creation systems, namely that for a given class you can have any combination of three different souls from a pool of ten potential souls for each slot.  If my math is correct… and I would seriously question that… but I believe that gives us 120 possible combinations with a pool of 76 talent points to distribute between your three trees.  What I am trying to say is that basically every time I decide to play the game it requires a bunch of research on my part to determine what the current “viable” builds are and what purposes they serve.  To say that Rift changes a lot is an understatement…  they are constantly patching the game and tweaking things and often times these have ramifications have effects that trickle out and make or break the last patches specs.  The class that I tend to care about the most however is the Warrior, and while I have a level 60 rogue and a level 60 cleric…  I tend to mostly focus on Belghast first and foremost.  So over the last week I have poked around the Class Guide forums and stumbled onto one that looked promising titled:  Warrior Solo Leveling (61-65).  Luckily it was not too far off from the build that I had tried leveling with before, so I was able to tweak out my hot bars without much issue.

One of the big strengths of Rift is also one of it’s great weaknesses.  The macro system is excellent and allows you to do some really interesting things with it.  The problem being the game also gives you so many sideways and optional abilities that you feel like you are required to macro everything together for fear that you miss some opportunity for not having 32 fingers to hit abilities with.  The big thing I like about this incarnation of the soloing build is that essentially I am really only using one macro, and all that does is chain a series of high cool-down single target abilities onto Empowering Strike.  The combo point dump abilities are on my bar separately, as is the main reactionary ability that I hit after using one of them.  The feeling is that things are less random than they have felt before when I have played a suggested spec.  I am hitting buttons largely because I know what the effect is going to be, and because I want to use it at that moment.  Sure I still have one single mixed bag ability, but it feels like it is less important than the things I am not macroing.  The other big thing is that it seems like my survival has gone up significantly, which was a huge problem I had previously.  I am still under level for the region I am hunting in, but I am wondering if that just means that I missed something important in the previous zone.

Exploring Draumheim

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At this point I had a spec and I had clean enough bags to be able to venture out into the world.  I had two ports available in Draumheim so I grabbed one and hoped that I had picked the right one.  It seems that I did as when I landed there were numerous quests available.  The zone is extremely cool with all manner of nightmarish abominations wandering around in the midst of the ocean that is being drained away.  The coolest thing about Draumheim is that it seems to be a nightmarish echo of Telara.  There are numerous places in the zone that represent areas from the game, for example there is absolutely a version of Meridian and Sanctum as well as a nightmarish version of Port Scion.  Similarly I ran into a copy of the great toad-like Greenscale, who represented the aspect of hunger.  When I first attempted to play Nightmare Tides I was not sure if I liked it or not, largely because I am not the biggest fan of underwater settings in MMOs.  Now almost a year later the subtlety of the expansion is starting to sink in.  It is less about us traveling to the physical plane of water, and more about us traveling into the physical manifestation of dreams and nightmares.  Nothing in the zones are quite what they seem, and last night I ended up helping out a series of existentially confused hay bales…  and I am not making that up… they are quite literally named that.

I still wish we had a more directed questing experience similar to the old world.  I know they went in this direction as a way of distancing themselves from the standard questing format of MMOs, but personally I find it somewhat lacking.  The story that is there is really good, but there just doesn’t feel like there is enough of it.  Mostly it feels like you can’t get through the content by only following the quests.  Instead of feeling like questing is optional it feels like I have to do every single quest, and do every single carnage quest that pops up when you kill any mobs…  and still do some dungeons or instant adventures or you run into the situation I am in… where I am one to two levels below the content I am  trying to do.  The leveling experience is much less directed, and this is a change that went in with Storm Legion… but the end result in both expansions was me constantly wondering what I am supposed to be doing next.  For most MMOs the leveling experience gets better over time, but I feel like Rift went in the opposite direction.  I get it that quest content is fairly expensive to create, and without the subscription model they don’t have that stable source of monthly income to keep said quest content coming.  The quests that are here however are really good, and one I did last night took me through a series of “computers” that showed little recorded vignettes from the past, all of them fully voice acted.  I like all of the things they have done to make finding quests more interactive…  but I wish we had more hub based quests as well to fill in the gaps in content.  I don’t want it to sound like I didn’t enjoy myself however, because I absolutely did.  I needed a game where I could be anonymous and lose myself in the experience of playing an MMO, and that is precisely what Rift gave me yesterday.  I still very much love Trion and the team behind Rift, and it is one of the games I will continue to suggest people check out on a regular basis.  I feel like they did the absolute best job of a free to play conversion that I have experienced to date, and I am willing to keep giving them more of my money.  I am just nostalgia for the way that questing used to feel in Rift is all.

A Quiet Night

Second Time Just as Sweet

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Every now and then things get left on the cutting room floor for one reason or another.  For example I really wanted to make my post about the possibility of making our own convention…  but I had lots of other things to talk about as well.  In Final Fantasy I am presenting sitting in this interesting position being a part of two very different static raid groups.  Last week in the Wednesday night group we managed to get Bismarck Extreme, and I was absolutely over the moon about it.  This had been one of those challenges that we had struggled with over the course of a few weeks, namely in getting enough geared people online at the same time to take it down.  That has been the biggest challenge for Wednesday nights honestly is getting people to commit to regular attendance.  With my original raid group on Monday nights, attendance was never the issue.  The struggle there was mostly gearing, or at least the fact that we did not have two geared tanks for awhile.  However that changed as soon as Ashgar got his Paladin to 60, and geared it in record time.  Over all the gearing levels of Monday still lag behind Wednesday, but we found out this week that it apparently doesn’t really matter all that much.

Last Monday we finished up turn 13 of the Final Coil of Bahamut and started the first turn of Alexander Normal.  This week I figured the plan was to run all four phases of Alexander normal, mostly to help folks get some gear pieces.  I did not realize that we had intended to do attempts on Bismarck at the end of the night.  After struggling so much to get through that fight on the Wednesday group, I honestly expected us to walk away with a lot of experience but no kill under our belts.  I was absolutely wrong, and I am shocked at just how amazing getting a first Bismarck kill felt with my second raid team.  In the past in World of Warcraft, the first kill of a boss is special, but additional kills feel significantly less so.  I remember getting my first 10 man Arthas kill several months ahead of us getting it as a 25 man raid and that blunted the excitement considerable.  I have to say getting through Bismarck Extreme a second time is just as sweet as it was the first time.  My hope is that both groups can start doing this on a semi regular basis which will give me access to so many expanse totems.  Now I guess I really do have to get serious about the Ravana Extreme fight.

A Quiet Night

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I had every intent of coming home and working on getting my Alexander drops for the week, but that didn’t really pan out.  I hit somewhat of an irrational low spot yesterday, and as a result I didn’t really feel like being around all that many people.  As such I avoided logging into Final Fantasy XIV and instead played a few other games.  Mylin started a discussion over twitter about the Everquest II Time Locked servers, which I guess was responding to some comments I had made earlier in the week.  The problem being that I was spending the evening downstairs on my laptop, and I guess I had never actually installed Everquest II on it.  There is a streaming client for these occasions, the problem is that the EQ2 streaming client is horrible.  The performance halts every few minutes as the game downloads more assets, making the game experience nigh unplayable.  I should have simply waited the thirty minutes to an hour that it would take to download the full thing…  but I was being impatient.  The end result was a frustrating stutter stop experience as I attempted to quest my way through Freeport.  Honestly this is a dual problem for me, because no matter what I try the new Freeport always performs like shit.  I really miss the old multi-zone Freeport because I never had these issues back then.  Now I generally want to avoid going to that town like the plague.  I noticed both the Neriak and Gorowyn ambassadors were offering me a switch in my allegiance, but I was uncertain if Gorowyn even existed in this version of the game.

Ultimately I need to do some reading because I will more than happily pop to the Darklight Woods starter experience if given an option.  I consider it the absolute best starter zone in the game.  I’ve burned through my stockpile of station cash and I feel made some awesome decisions.  I ended up picking up a handful of the bags that are being offered since I did not really want to go tailor just to make bags, and I ended up picking up a set of shadowknighty looking cosmetic armor.  I have long felt that if you look good you feel better about playing your character.  Finally I spent the last of it picking up the tanky rhino mount, but I’ve never really cared for the way mounts look in this game…  so I tend to have it permanently hidden.  As a result I feel like a bard in that I am just running irrationally fast for no apparent reason.  Mounts can make moving around cities awkward as you ultimately end up blocking some of your view as you try and get into buildings and such.  I am still only level 11 because really… I had forgotten how slow progression used to go in this game before all of the assorted experience bonuses.

Saving Farmers

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I could only handle the stutter and stop gameplay of the streaming client so long before I jettisoned Everquest II for favor of Wildstar.  This is a game I want to devote more time to playing because I am really enjoying myself.  It scratches the World of Warcraft style game itch pretty well, and playing the Exiles has this fun firefly vibe to it.  Quite honestly I think had I started Exiles I probably would have stuck around longer than the initial month.  I was not a huge fan of the Dominion, but the Chua made playing them tolerable for awhile.  Personally I still think red versus blue faction divides are extremely dumb, and this game is just another reason.  My friends wanted to play Dominion, so I joined them there and had a fairly miserable time being a cartoon bad guy.  If I could have grouped with them on my Exile it would not have been a problem.  Instead there was a faction wall, and I am pretty much universally against faction walls.  The difference this time however is that no one I know actually plays Dominion on Entity.  This is actually somewhat sad as I can log into my Chua and the Dominion capital city is an absolute ghost town.  I roamed around for a good ten minutes one night before seeing a single other player, and when I finally did it was because there were a few people hanging out at the bank.

As of last night I dinged twenty two and finally can use a spiffy sword that I had been holding in my inventory for awhile.  There is just something about a weapon upgrade that is special.  I could be wearing ten levels lower of gear in every other slot, but if I have a current weapon… I feel good about my life.  There were some oddities going on with the server, because it seems like the opening of the free to play beta made more people realized that the game still existed.  I admit I am guilty of forgetting to log in.  I get caught up in Final Fantasy XIV and doing Eorzean things, but I think I am going to make an effort to start logging in more.  Since I have friends playing over there already it might be easier to remember.  I am trying my best to push through the Galeras content as fast as I can because I am just ready to see new areas.  I did move into the desert region of the zone so that was a bit of a welcome change, although as of last night I was back in rolling hills and farm lands.  At some point I need to do the two dungeons I recently unlocked to see if I can get any spiffy upgrades.  The highlight of the night however was getting to the next Shiphand mission, because so far those are my absolute favorite part of Wildstar.