Good Morning Folks. I will give you some fair warning… this is going to be a bit of a bummer of a topic especially if you are a big fan of Diablo or more specifically Diablo IV. If so you might want to give this topic a hard pass. I consume a lot of gaming content, and in doing so I notice certain trends. I’ve been thinking about this topic since the beginning of Season 3, and I am not sure what shape it will take. For years there have been what I could only term “Blizzard Content Creators” or folks who are very dedicated to that company or dedicated to one particular gaming franchise within their portfolio. Diablo had one of the strongest communities of dedicated content creators for years. For example up until season 29… rain or shine… every single week Raxxanterax released a guide video on how to complete that week’s challenge dungeon (650 of them in fact… 1 each week for EU and one for NA).
The thing is… one by one the dedicated content creators have been giving up on Diablo, or at least deciding that they cannot continue to function by ONLY creating content for that game. Affliction League was the first time that Raxxanterax did some dedicated coverage of Path of Exile, and similarly, he has gone extremely hardcore on Last Epoch with its launch. Diablo Immortal and later Diablo IV were the games that really put Darth Microtransaction on the map… and he’s made the decision that he had to stop focusing on that game and instead pivoted to other titles. He is maybe one of the most savvy YouTubers I have seen and it is very clear that he is following the trends and the metrics… and Diablo 4 seems to be tanking in relevancy. The popularity of the game peaked in June 2023 and then has largely tanked since. When the game launched everyone that I had on my large Battle.net friends list was playing it… and by the time season one rolled around it was just my cousin that was consistently logged in.
Rhykker has been one of the most corporate message focused YouTubers when it comes to Diablo. I had stopped subscribing to his channel at one point because it always felt like he was following the company line on pretty much everything. Even his content has reached a point where it is mostly negative about Diablo IV and with the launch of Last Epoch I saw him releasing guide content for that game. While he has always covered lots of general ARPG news, this is probably the first time I can recall him making dedicated guide videos for a game that was not some sort of alpha/beta preview coverage. It feels like the creators that used to make up the core of Diablo… have largely given up on the game. The first season was bad… season two gave everyone a bit of hope… but season three and the poor reception of the heavily delayed gauntlet have caused interest to plummet into the sub-basement.
Of all of the above though… the one that shocked me the most was this video from Wudijo. Up until this point he has been quite possibly the most dedicated content creator for Diablo IV. He was the first solo hardcore player to hit level 100 at the launch of the game and has been entirely devoted to the game through all of the ups and downs. For him, it seemed like Last Epoch was the tipping point, and seeing how well a game from a much smaller team with a smaller budget was providing a much better gaming experience. In the above video, he outlines that he is going to be stepping away from Diablo IV and making content not only for Last Epoch but also diving back into Path of Exile and eventually Path of Exile II. I get that the average couch gamer does not give a shit about these content creators… but it certainly feels like a good number of folks who made their entire career focused on Diablo are now abandoning the franchise.
I feel like at least part of this is because Blizzard has become complacent. They spent two decades not really needing to properly compete with anyone in a number of niches. Diablo was the archetypal ARPG, World of Warcraft the genre-defining MMORPG, and Starcraft the game that largely spawned e-sports. In every single one of these verticals… the games stagnated allowing Last Epoch and Path of Exile to take the spotlight away from Diablo, Final Fantasy XIV to cause a mass migration away from World of Warcraft… and Starcraft to have limited relevancy in the modern e-sports landscape dominated by DOTA2, League of Legends, and Valorant. It feels like Blizzard is a company that long ago began feeding off its own hype cycle and now just isn’t creating games that are that great anymore. To be fair… World of Warcraft has seen a similar drain of formerly dedicated content creators over the last few years.
Diablo will always have a special place in my heart, and there is no theme that “means” ARPG more than the Tristram theme. However, I am just not sure Blizzard is going to pull out of this spiral. Last Epoch for years has been a game with an amazing core but one that needed a lot of polish and window dressing… and more than anything just more content. Diablo IV however is a game with a flawed core… that is going to need to have almost a top-down rework of several systems to bring it in line with what the players are expecting. It is a game that looks gorgeous… but is made up of duct tape and paper mache once you punch through that lovely facade. I am just not sure that Blizzard is the sort of company that is willing to commit to an “A Realm Reborn” or “No Mans Sky” level of reinvention to make the game what it needs to be. So yeah… in writing this I have wound up bumming myself out.
I hope your week is going well and if you have made it to this point in the post… sorry for being a downer.
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