Good Morning Folks. This weekend on the AggroChat podcast, Tam brought up a topic that sort of went in a bunch of different directions. The idea basically was a discussion around how he as a game designer, could build a communications system in an MMORPG that encouraged players to interact with each other. We know that forced voice chat does not work, and in the games that have open voice chat… the first thing I do is disable that option. We also know that pushing players of wildly different skill levels into the same content only leads to toxicity. We also know that across the board… MMORPGs are struggling. While Steam only represents a tiny slice of the FFXIV player base… it has seen a 78% drop in players since its all time peak in June of 2024. While again not representative of the totality of the player base… Steam does tend to allow for viewing trends and if it is happening there… it is usually also happening in the larger pool of stand alone client players.
I think one of the challenges of MMORPGs is that they are effectively being driven off a cliff by the most hardcore and as a result vocal player base. Here is a hard truth that we need to understand. If you use gaming forums, reddit, discord, or post about video games on social media… you are already among the most hardcore players in a given fandom. If you are regularly engaging in raid or other challenge content… you are further filtering your bias down to the needle point of the most serious of players, and they cannot survive with only your support. The challenge for developers is that as a whole, the feedback they have been getting is that the content needs to be harder in order to cater to the most dedicated players. However doing so… continues to push things out of bounds for the most casual players to a point where they feel like they can no longer justify that $15 per month in order to log in and do some busy work each day. When you lose casual players… you lose staff and money to make significant improvements to the game.
I think in part, Classic World of Warcraft has been so popular because it hearkens back to an earlier game design ethos. Molten Core and Blackwing Lair are masterpieces of zone design, and in both case… the fights were not actually that challenging. You needed 20%-30% of the raid that had a clue what was going on… and the rest could more or less be populated with warm bodies that were pushing buttons, and also getting to experience content they might not be able to otherwise. I started out as one of those warm bodies, and then eventually over the course of years of raiding developed the skills necessary to lead and function at a high enough level of get recruited into more hardcore groups. The thing is though… the golden age for me were those first raids. We had fun. It was a party atmosphere with comms filled with bad jokes and even worse stories… as we all fail-boated our way through the content to eventually get shiny loot. When these games got super serious focus time… they just stopped being all that enjoyable.
If a game exists in this mode, where it is being driven by the most dedicated players… eventually it starts to shrink in size and with it comes downsizing of the studios. You can look back at all of the games that I used to play fairly seriously… and eventually dipped out of because of cost cutting and lower frequency of content. I played the heck out of Destiny 1 and 2, and got frustrated when they started vaulting content… in part because they did not have the resources to keep updating it. I played the heck out of Rift but eventually bailed because it could not consistently keep a player base interested in the game in order to do much of anything. Wildstar was amazing… but its raid content was way the hell too complicated for most players and the casual content while great… just did not have enough meat on its bones to keep people engaged. Both Guild Wars 2 and Final Fantasy XIV were driven by decade long story arcs… and both began to flounder a bit when they lacked the story chops to keep people coming back for more.
In truth… I shifted my focus away from MMORPGs and began devoting the majority of my time to ARPGs where I could group up with friends if I wanted to… but the majority of my time was spent soloing. Other games have similarly become way more solo focused, like Elder Scrolls Online which churns through regularly story content updates… all of which can be completed in their entirety without the help of other players. We’ve lost this whole era where doing group content was a heck of a lot of fun, and I believe it is in large part because the players driving the narrative are the players craving challenge in their games. This also coincides with the birth of Streamer culture, and the focus on showing off how good you are at games in a public manner. If you are not doing something on the hardest of hardcore difficulty modes… then you are wasting your time… or at least that has become the prevailing public sentiment. However none of this takes into account the fun factor. Players who get their satisfaction by doing the sweatiest content ever… are a minority in the total player pie.
What you don’t hear publicly talked about is the number of players who bounce because they realize that none of the content is actually designed for them. The majority of folks don’t storm out the front door raging about how bad the game is. Instead they simply slip out a side door, cancel their subscription, uninstall the game… and then gravitate towards games that are giving them a better experience for their limited game time. There is a reason why Gacha games have seen this massive rise in popularity over the years, because they really hone in on the feeling of giving the players power… without actually increasing the difficulty terribly much. It is very easy to busily chase a bunch of objectives and feel like you are doing important things… regardless of whether or not the game is largely playing itself. They feel just connected enough so that you know you have friends who are also playing… but unfortunately there is no real meaningful multiplayer experiences.
I feel like for the most part Guild Wars 2 has done a pretty good job of catering content correctly, however there are still numerous cases where they drank the hardcore Kool-Aid and it shows. With the most recently expansion Janthir Wilds, they introduced a zone meta that is quite honestly… not capable of being completed without a large number of ringers in zone participating. As a result it is pretty rare that you actually find a group doing it, and succeeding at it. Similarly Dragon’s End to this day still fails more often than not. Contrast this with old classics like Tequatl, Octovine, or Chak Gerent that pretty much succeed damned near 100% of the time… and have full zones of players showing up every time they are run. The events that are being completed are just better designed, and it does not matter how much the “hardcores” turn their nose up at them… the participation proves it. People will come out of the woodwork for something that is chill, fun, and rewarding… and honestly does not ask that much of them.
Ultimately my theory is that MMORPGs have been struggling and shrinking… because they have been listening to the wrong voices. They lost sight of the inclusive content design that made their best zones great… and have leaned into chasing and ever shrinking piece of the player-base. World of Warcraft was a game changer. The number of people that I knew that had never really played another game seriously before that… was pretty freaking massive. However as the content kept getting more and more finely focused… the folks who did it for fun and did not have the time to devote to all of the prep work… quietly faded away. Essentially there are two paths to take… either you make it so that class design exists in a way that the difference between the most hardcore player and the most brain dead casual is about 10% efficiency… or you make the content designed in a way that you only need about 20% of the player base to be really paying attention to complete it. The best content tends to follow that second path. I am not saying do not put the double mythic extra plus hardcore content into your game… but make it for bragging rights only, and in no way connected to the flow of necessarily content.
Granted take everything I just said with a grain of salt. The fact that I have a gaming blog… already puts me on the narrow end of the “cares about games” spectrum. However I am very much a burnt out ex-raider who used to take this shit super seriously… until I realized that I would just be happier if I did not give a fuck about passing arbitrary skill checks in the games that I am playing. I mostly play ARPGs like Path of Exile and Last Epoch, where I only have to care about myself and my actions in order to complete them, and that reset on a regular enough basis that I can ignore a season/league if my devotion is elsewhere. That said… the whole conversation this weekend… did make me miss those glory days of raiding and a lot of the nonsense that used to happen on voice chat. To some extent I am getting some of this back with my small group shenanigans in Guild Wars 2, and I hope maybe we gather enough mass to be able to do some strikes at some point. I miss us progressing through Binding Coil in FFXIV and quite honestly… that was the last time when raiding with a large-ish group of people was super enjoyable for me. I had a blast learning the Arcadion with the release of Dawntrail, but that was pretty short lived.
Mostly I think we would be better of if games were designed to allow more casual players… to ride all the rides. I think the bar for entry for a lot of content has just gotten too high in order to keep the masses engaged anymore. That is the problem with the MMORPG design model… you need everyone bought in for them to succeed. We’ve spent the last decade filtering out who can reasonably play them… and they are going to keep shrinking unless that line of thinking changes. I say this as someone who has only one foot left in the genre… and could probably happily cancel the few subscriptions I have remaining without seriously impacting my enjoyment. If I am almost out the door… someone who is already well into the more serious end of the community… you’ve got problems.
